Archive | December, 2017

I do a great deal of reading and researching on the topic of online marketing. I have to, it’s how I make my living. I imagine you do the same.

Which is why you may have noticed that a lot of people tend to over complicate the whole online marketing thing.

Really, you need a product to sell, someone to sell it to and a way to persuade them to buy.

That’s it.

In fact, I said that exact same thing to an aspiring marketer the other day, and he responded with, “That’s OVER simplified, tell me how I’m supposed to do that.”

Okay, here goes:

When you get someone on your list, your job is to build rapport so they like you and your content. Once you do this, it’s a lot easier to convince them to buy your recommendations.

That’s why I start out by telling them something about me and my life. Not a full-blown biography – I’m not that fascinating. Just enough so they feel like they know something about who I am and how I think and live.

Then I send them content and offers, same as any other marketer.

Except, I don’t try to appeal to everyone.

In fact, I don’t want to appeal to everyone, because when you make that your goal, you wind up appealing to pretty much no one.

Imagine if you tried to create the perfect food that EVERYONE likes. Any flavor is going to turn off a certain segment of the population, so you’ll have to remove all flavor to make everyone happy.

Except, of course, when you remove all flavor, your dish will be as bland as paste and it will appeal to no one.

Time and again I see marketers trying not to have opinions or offend anyone. And these same marketers struggle, despite having 5 or even 6 figures of subscribers on their lists.

When you appeal to everyone, you appeal to no one.

So what I do is ‘let it all hang out,’ so to speak.

I state my opinions. I give my thoughts. When I disagree with something, I politely but firmly make my case.

In other words, I’m myself. I don’t try to be an ‘everyman,’ I just work at being me.

Which I have a lot of practice at, so it’s much easier than trying to be someone I’m not.

Some people don’t like me or my opinions, and they unsubscribe. Hence the name, “repulsion marketing.”

Other people resonate with me and what I believe, and these folks not only stay on my list, but they also open and READ my emails.

And click my links.

And buy my stuff.

They’re receptive, enthusiastic, and fun to have as customers. I’m continually building my tribe, and part of that process is weeding out the people who aren’t a good fit.

I never worry about how ‘qualified’ my traffic is or what ‘quality’ it is.

My only job is to get people onto my list and then just be myself.

It’s like real life – some people think you’re a jerk, and other people become your friends and lovers.

And it works really, really well.

If you’ve been in marketing for awhile, and you cater to the online marketing crowd, then you’ve gotten an email from a subscriber that looks like this:

You’ve gotten that email, too, right? I think we all have.

Which got me to thinking…

What if you set up a squeeze page that has an offer like this: “30 day course on how to start your business and earn $X money in 30 days. Pay nothing now, and simply send me $100 when you’ve earned your first $1,000.”

Do you think you would get some subscribers? Of course. This isn’t your typical offer at all, and people will recognize this.

So, you get your subscribers and every day they get another email from you with another step in how to build their business.

For the content, I recommend getting one of those big PLR courses with 30 steps or 40 modules or whatever number of lessons that teach how to build an online business. The number of steps will determine the number of days your course runs.

Each day you email out a link to the next step / course / module.

Pretty soon your new subscribers will realize that this is a lot of work, and they’ll be wishing for a shortcut.

~~cough cough~~

And you give it to them, of course.

This is a much sexier course, such as how to earn $5,000 in the next 20 days by working one hour per day, or whatever.

You place the link in each email and on each daily page of the course.

And you will make sales.

Now then, if you’ve been paying attention, then you realize this is simply a variation of a very tried and true method:

Teach them step-by-step how to do something, then offer them an easier or faster way to get the same or better result.

You start out teaching, but when things get too hard or time-consuming, you come to the rescue with a shortcut.

People love shortcuts, and they gladly buy them every day of the week.

This is just another way to frame it, and you can use this method in other niches as well.

“Pay nothing until you find your dream spouse.”

“Pay nothing until you find the home of your dreams.”

Pay nothing until your investments earn you at least $x money.”

“Pay nothing until you land your dream job.”

And so forth.

It’s all in the positioning. And because this method hasn’t been done to death, I guarantee it will afford you plenty of traction and a good amount of sales, too.