Archive | January, 2018

Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy?

Maybe it’s because they’re fun to look at and read.

Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way.

Or it could be that infographics are sort of a treasure hunt for the eyes and mind – you never know exactly what you’re going to find, where you’re going to find it or how it will be presented.

Here then are 15 ideas for your next infographic:

1: Show ‘how to.’ Give instructions in infographic style to demonstrate how to do something. These work great at explaining difficult or complex things and can be used in conjunction with a tutorial-type of article. Example: “How to Make the Best Strudel.”

2: Do a roundup. There are various types of roundups such as reviews, products, quotes, favorites, methods, etc. Example: “Best Advice from 12 Celebrities on How to Break into Show Business.”

3: Explain the process. You can break down and simplify a process using an infographic so that’s easy to understand. “From Raw Fabric to Fashion Dress in 12 Steps.”

4: Break it down. Just as you can break down a process into steps, you can also break down the components of just about anything. “7 Things Every Successful Website Has.”

5: Show ‘the world of ___’. You can use an infographic to visually show everything within a certain realm: For example, “Beers of Washington State,” “Teas of India,” etc.

6: Charts and tables. Explaining how the price of Bitcoin has gone up is one thing: Demonstrating in an infographic how it’s gone up, where it’s projected to go and how much is traded is something entirely different and much easier to grasp.

7: Compare and contrast. This might be before and after, the new way versus the old way, or your product or service versus a competitor. For example, “How XYZ Company Stacks Up Against ABC Company.”

8: Show the timeline. This could be the evolution of just about anything relevant. For example, “The history of Amazon.”

9: Show the hazards. This could be mistakes, warnings, myths and so forth of a particular topic. For example, “The 7 Dangers of Streaking.”

10: Research and survey results. Showing your data in infographic format makes it much easier to grasp and understand. Example: “Survey Results: What Women Want from Men.”

11: Event Timeline. Let’s say you’re giving a conference. You can show the timeline of events during the conference in an infographic to show what’s happening and when it’s happening, and to build interest and excitement. “Belly Lint World Conference, 2018.”

12: Tell a story. Think of a picture book, only in infographic form. “The Adventures of a Newbie Marketer.”

13: Flow charts. How do you show the process of something? Or your family tree? Or an organizational chart? Make it into an infographic. For example, “The History and Family Tree of the Neidermeyer Family.”

14: Biography. This is a person’s history in timeline form illustrated in an infographic. This is the perfect way to show someone’s life succinctly and in an interesting fashion. Example: “The Life and Films of Cary Grant.”

15: Make a list. These are great for communicating all sorts of content. For example, the list you just read could easily be turned into an infographic.

Gather your infographic content, contact your graphic designer, and you can have your infographic perfected and online in just days.