Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.
Archive | February, 2018
How to Easily Boost Your Squeeze Page Conversions in 10 Minutes Flat (Or Less)…
So you’ve got a fantastic looking squeeze page that still isn’t converting worth a darn – now what? Sometimes doing the opposite of what everyone else on the Internet is telling you to do really pays off, especially when it comes to capturing email addresses.
Split test these and see if your subscribe rates don’t increase dramatically…
Forget the name. There was a time – a long time ago – when inserting a person’s name in an email increased the open rate. Those days are all but gone.
Worse yet, asking for their name decreases your response rate nearly every time. The only time to ask for their name is when they BUY from you – not when you’re merely asking them to subscribe to your list. So remove that box from your opt-in form, along with any other box besides their email address. The easier you make it for them to subscribe, and the less information you ask for, the higher you’re conversions are likely to be.
Remove the spam sentence. You know that great little sentence you have beneath the opt-in box that says you hate spam and will never ever ever ever share their info with anyone? Remove it completely. Don’t change it, don’t tweak it – just strip it right out of there. Repeated testing shows that having it there actually decreases your sign-up rate. Ironic, since it was originally intended to increase it by providing a sense of security.
Besides – if you ever want to sell your website and associated lists, you won’t be able to if you’ve told them you will never share their info. So you’re shooting your future prosperity in the foot while reducing your current sign-ups, all because you were doing what every other marketer on the planet is doing.
Tell them who you are. First, people hesitate to sign onto a list unless they have some idea of WHO is behind the list. They want to know not only what they get for joining your list, but also who you are – so tell them your name, use a photo of your face, or do something that makes it clear you are in fact a real live person.
Second, by having your identity on your squeeze page you will drastically reduce the number of people who check their email an hour or two later and wonder who in the world you are and why you’re sending them mail. The more memorable of an impression you make on the squeeze page, the more likely they are to remember you when they read their email. This is turn decreases the likelihood they will cry “SPAM!” and increases the likelihood they will open your email and actually read it. Remember, when people check their email they look at the “from” line first. Be memorable and your email will enjoy a much warmer reception.
Try split testing these three changes on your squeeze page and see what happens – I suspect your sign-ups will increase by several percent.
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A bitcoin ATM is an internet machine that allows a person to exchange bitcoins and cash. Some Bitcoin ATMs offer bi-directional functionality enabling both the purchase of Bitcoin as well as the redemption of Bitcoin for cash. In some cases, Bitcoin ATM providers require users to have an existing account to transact on the machine.
Bitcoin machines are not ATMs in the traditional sense and probably use the wording ATM as a neologism. Bitcoin kiosks are machines which are connected to the Internet, allowing the insertion of cash in exchange for bitcoins given as a paper receipt or by moving money to a public key on the blockchain. They look like traditional ATMs, but Bitcoin kiosks do not connect to a bank account and instead connect the user directly to a Bitcoin exchange. According to an advisory issued by the Consumer Financial Protection Bureau, “they may also charge high transaction fees – media reports describe transaction fees as high as 7% and exchange rates $50 over rates you could get elsewhere”.
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Btc.sx is a multinational company that partcipates in bitcoin trading and brokerage. The business offers a trading platform in digital currency derivatives such as margin trading to retail traders. It had been founded in 2013 which is headquartered in London’s Silicon Roundabout. ZDNet reports Btc.sx to be main bitcoin companies that voided the need of most other currencies apart from Bitcoin. The business premiered from Sydney, Australia, which is run by CEO Joseph Lee who co-founded the business alongside George Samman and Vincent Hoong. Soon after its launch, Lee moved businesses to London favouring a dual incorporation model between Singapore and UK. The company also offers procedures in NEW YORK. In October 2014, BTC.sx partnered with itBit to increase its occurrence in Asia.
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
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Kraken is a US-based cryptocurrency exchange operating in Canada, the EU, Japan, and the US, and “the world’s largest bitcoin exchange in euro volume and liquidity”. . In June 2016, Kraken added Ethereum dark pool trading for large bitcoin buyers. Ven (currency) has also been traded on Kraken.
Kraken provides Bitcoin pricing to the Bloomberg Terminal. In April 2017, According to the reports, Kraken launched fiat funding options to transfers denominated US dollars and government-issued currencies.
Throughout 2017, the Kraken exchange has suffered from DDoS attacks and performance issues. In November 2017, Kraken CEO Jesse Powell apologized for the site issues, but praised its security, citing its impeccable record.
On 10 January 2018 Kraken suspended trading for over 48 hours while it performed an upgrade which was intended only to take 2 hours. Since first opening in 2011 this was the longest interruption to service.
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The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term “marketing” used to describe commercial activities buying and selling a products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century.
Marketers tend to distinguish between the history of marketing practice and the history of marketing thought:
(a) the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions
(b) the history of marketing thought refers to an examination of the ways that marketing has been studied and taught
Although the history of marketing thought and the history of marketing practice are distinct fields of study, they intersect at different junctures. Marketing practitioners engage in innovative practices that capture the attention of marketing scholars who codify and disseminate such practices. At the same time, marketing academics often develop new research methods or theories that are subsequently adopted by practitioners. Thus developments in marketing theory inform marketing practice and vice versa. The history of marketing will remain incomplete if one disassociates academia from practitioners.
The publication, in 1960, of Robert Keith’s article, “The Marketing Revolution”, was a pioneering work in the study of the history of marketing practice. And, in 1976, the publication of Robert Bartel’s book, The History of Marketing Thought, marked a turning-point in the understanding of how marketing theory evolved since it first emerged as a separate discipline around the turn of last century.
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Bitcoin Core is the reference implementation of bitcoin. Initially, the software was published by Satoshi Nakamoto under the name Bitcoin, and later renamed to Bitcoin Core to distinguish it from the network. For this reason, it is also known as the Satoshi client. It is the reference implementation for bitcoin nodes, which form the bitcoin network. As of 2018, Bitcoin Core repositories are maintained by a team of maintainers, with Wladimir J. van der Laan leading the release process.
The MIT Digital Currency Initiative funds some of the development of Bitcoin Core. The project also maintains the cryptography library libsecp256k1.
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Template:Business Administration
Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.
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Bitcoin is a cryptocurrency, an electronic asset made to are a medium of exchange that uses cryptography to regulate its creation and management, somewhat than counting on central regulators. The presumed pseudonymous Satoshi Nakamoto included many existing ideas from the cypherpunk community when making bitcoin. During the period of bitcoin’s history, it offers undergone rapid expansion to become significant money both on and offline – from the middle 2010s onward, some businesses on a worldwide scale started taking bitcoins in addition to fiat currencies.
