Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests.
Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping. The type of savings and its location can affect the way consumers view a product and affect their purchase decision. The two most common discounts are price discounts (“on sale items”) and bonus packs (“bulk items”). Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. Many companies present different forms of discounts in advertisements, hoping to convince consumers to buy their products.
Archive | April, 2018
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The Easter Lily (Irish: Lile na Cásca) is a badge in the shape of a calla lily flower, worn at Easter by Irish republicans as symbol of remembrance for Irish republican combatants who died during or were executed after the 1916 Easter Rising. Depending on the political affiliations of the bearer, it can also commemorate members of the pre-Treaty Irish Republican Army, the post-Treaty Irish Republican Army, and either the Provisional IRA or the Official IRA. It may also be used to commemorate members of the Irish National Liberation Army.
Aya Rachel Cash (born July 13, 1982) is an American actress. In December 2015, she received a Critics’ Choice Television Award nomination for Best Actress in a Comedy Series for her lead role in the FX/FXX series You’re the Worst.
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Bodoland, officially the Bodoland Territorial Area Districts (BTAD), is an autonomous territory consisting of areas located in the extreme north on the north bank of the Brahmaputra river, within the state of Assam and north east region of India, by the foothills of Bhutan and Arunachal Pradesh. The region is predominantly inhabited by the indigenous Bodo people. The official map of Bodoland includes four districts of BTAD recognised by the Government of India. It is administered by the Bodoland Territorial Council, which covers over eight thousand square kilometres. The territory came into existence under the BTC Accord in February 2003.
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Sales is activity related to selling or the amount of goods or services sold in a given time period.
The seller or the provider of the goods or services completes a sale in response to an acquisition, appropriation, requisition or a direct interaction with the buyer at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The seller, not the purchaser generally executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including salesclerk, shop assistant, and retail clerk.
In common law countries, sales are governed generally by the common law and commercial codes. In the United States, the laws governing sales of goods are somewhat uniform to the extent that most jurisdictions have adopted Article 2 of the Uniform Commercial Code, albeit with some non-uniform variations.
John R. Cash (delivered J. R. Cash; Feb 26, 1932 – Sept 12, 2003) was an American singer-songwriter, guitarist, acting professional, and author. He’s one of the best-selling artists ever, having sold more than 90 million data worldwide. Although generally appreciated as a country music icon, his genre-spanning sounds and audio embraced stone, rockabilly, blues, folk, and gospel. This crossover charm gained Cash the unusual honor of multiple inductions in the united states Music, Stone, and Gospel Music Halls of Popularity.
Cash was known for his profound, calm bass-baritone words; the distinctive audio of his Tennessee 3 backing strap, which is seen as a train-sound electric guitar rhythms; a rebelliousness in conjunction with an extremely somber and humble demeanor; free jail concerts; and a brand, all-black stage clothing, which received him the nickname “THE PERSON in Dark.” He customarily started out his concerts simply by presenting himself, “Hello, I’m Johnny Cash,” accompanied by his signature music “Folsom Jail Blues”.
A lot of Cash’s music comprised themes or templates of sorrow, moral tribulation, and redemption, especially in the later phases of his job. His other personal tunes include “I Walk the Line”, “Ring of Fire”, “Get Rhythm”, and “Man in Black”. He also saved humorous figures like “One Part at the same time” and “A Guy Named Sue”; a duet along with his future partner, June Carter, called “Jackson” (accompanied by many further duets after their relationship); and railroad music including “Hey, Porter”, “Orange Blossom Special”, and “Rock Island Line”. Over the last level of his job, Cash covered music by several later 20th-century rock designers, notably “Hurt” by Nine Inches Nails and “Personal Jesus” by Depeche Mode.
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BTC Markets is a large cryptocurrency exchange based in Melbourne, Australia. BTC Markets accepts Australian dollars, Litecoin, and Bitcoin in exchange for Bitcoin, Litecoin, Ethereum, Ethereum Classic, and Ripple. BTC Markets uses various security measures, including know your customer procedures and two-factor authentication.
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The Billboard Hot 100 is the music industry standard record chart in the United States for singles, published weekly by Billboard magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming.
The weekly sales period was originally Monday to Sunday, when Nielsen started tracking sales in 1991, but was changed to Friday to Thursday in July 2015. Radio airplay, which, unlike sales figures and streaming data, is readily available on a real-time basis, and is tracked on a Monday to Sunday cycle (previously Wednesday to Tuesday). A new chart is compiled and officially released to the public by Billboard on Tuesdays.
The first number one song of the Hot 100 was “Poor Little Fool” by Ricky Nelson, on August 4, 1958. As of the issue for the week ending on March 31, 2018, the Hot 100 has had 1,071 different number one hits. The current number one song is “God’s Plan” by Drake.
Easy Money (Swedish: Snabba cash) is a Swedish thriller film aimed by Daniel Espinosa that premiered on 15 January 2010. It really is predicated on the 2006 book of the same name by Jens Lapidus. Joel Kinnaman superstars in the lead role of Johan “JW” Westlund, a fairly poor man living a dual life in the top class regions of Stockholm. After achieving a wealthy woman, he’s enticed in to the world of planned crime and commences to market cocaine to cover his expensive lifestyle. Easy Money was well received by critics and was popular at the pack office.
Two sequels to the film have been filmed – the first (Snabba Cash II) premiered in 2012, as the third premiered in Swedish cinemas Oct 2013. Warner Bros. supports the rights to a American remake of Easy Money, which is defined to star Zac Efron.
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Secure Shell (SSH) is a cryptographic network protocol for operating network services securely over an unsecured network. The best known example application is for remote login to computer systems by users.
SSH provides a secure channel over an unsecured network in a client-server architecture, connecting an SSH client application with an SSH server. Common applications include remote command-line login and remote command execution, but any network service can be secured with SSH. The protocol specification distinguishes between two major versions, referred to as SSH-1 and SSH-2.
The most visible application of the protocol is for access to shell accounts on Unix-like operating systems, but it sees some limited use on Windows as well. In 2015, Microsoft announced that they would include native support for SSH in a future release.
SSH was designed as a replacement for Telnet and for unsecured remote shell protocols such as the Berkeley rlogin, rsh, and rexec protocols. Those protocols send information, notably passwords, in plaintext, rendering them susceptible to interception and disclosure using packet analysis. The encryption used by SSH is intended to provide confidentiality and integrity of data over an unsecured network, such as the Internet, although files leaked by Edward Snowden indicate that the National Security Agency can sometimes decrypt SSH, allowing them to read the contents of SSH sessions.
On 6 July 2017 the government transparency organization WikiLeaks confirmed that the US Central Intelligence Agency had developed tools that can be installed on computers running Microsoft Windows or GNU/Linux operating systems to intercept SSH connections started by SSH clients on the compromised systems.
