Archive | April, 2018

So you’ve got traffic and an offer, but the offer isn’t converting the way it should. Now what should you do?

It could be that the traffic you’re bringing to your website isn’t the right traffic for your offer, or that the offer isn’t right for your particular traffic.

Or it could be the words you’re using to sell your offer aren’t the right ones for making sales. You can have the right offer and make it to the right market, but if you’re using the wrong words you still won’t do well.

Here are tips to help you convert more of your lookers into buyers…

1. Make a SPLASH. Don’t just offer a new widget – offer a widget with a big, unique promise. Some call this the unique selling point, and others call it the OOMPH factor. Regardless, what is the big benefit of your product and what end result does it offer that makes it stand apart from all others?

2. Use a Guarantee that Captivates. Offering their money back if not happy is so ~yawn~ blasé. That’s why in ADDITION to the traditional guarantee, you also want to offer a second guarantee tied to the results, such as “If you don’t look 10 years younger in just 14 days, you pay nothing!”

Use a snazzy guarantee title, too, such as “Get 100 New Subscribers in 72 Hours, Guaranteed!” rather than “100% Guarantee.”

3. Make an OUTRAGEOUS Guarantee. How about DOUBLE their money back if it does not work? Place some type of condition on it, such as need to show they used the system or took the first step. This can actually increase sales while simultaneously reducing refunds.

And the double or triple money back if they use it and it does not perform should be used in ADDITION to the standard guarantee to maximize sales.

4. Give Awesome Freebies. Use at least one bonus that POPS – something so cool the prospect would consider purchasing just to get that bonus. Make your other bonuses tie directly in with the main offer, so that they enhance and improve upon it in some way.

Let me put it another way – if your product gives “x” benefit, then the bonuses should help the customer get “2x” benefit. For example, your product is a book on list building. One of the bonuses could be copy and paste emails the customer can use to send to the list they’re building to warm them up to buying offers in the near future.

5. Use a Mystery Gift. This is in addition to your other bonuses, and here’s the key – don’t just say they get a mystery gift because that could be ANYTHING. It could be a photo of a dirty sock or a screenshot of your grocery list.

Instead, give them a hint of what it is. For example: “You’re also going to get this mystery gift that I CANNOT reveal here, but I can give you a clue – Until yesterday it was selling for $47, and it’s going to put your list building efforts on steroids.”

6. Dummy Proof Your Offer. Whatever it is that you’re promoting, how can you make it more user friendly? That is, what checklists can you give them to improve their results? What mindmaps or flowcharts will help them to understand the material better? Do they need templates so they can easily implement what you’re teaching them?

Think of ways to make it easier for them to succeed with your product and then provide those tools. If you can make your offer user friendly and “dummy proof,” you’re bound to get more sales.

7. Limit Your Offer. Scarcity is one of the great motivators, so if you have a way to incorporate it into your offer without it looking fake, go for it.

One way is to offer a bonus limited to the next “x” number of buyers, or to limit the entire offer. Just be sure they are real limits and not the fake ones we sometimes see.

8. Continuously Raise the Price. Few things create as much urgency as a dimesale. If your price is rising with each sale, it motivates the prospect to make a decision FAST. Use a reliable dimesale script.

9. Do It For Them. Maybe you shouldn’t just be selling information products – maybe you should also offer a “done for you” solution.

For example, if you’re teaching how to set up a WordPress blog as a membership site, you could also offer the option of doing it for them. This shows people looking for the information how much they will save by learning to do it themselves, and also takes care of those who would rather pay more and let you do it for them.

Ma Ka Pa Anand is an Indian television presenter who has been working with Star Vijay. He has hosted Airtel Super Singer, Athu Ithu Ethu, Kings of Dance , KPY champions, Mrs. Chinnathirai and Cinema Kaaram Coffee. Anand previously worked for six years with Radio Mirchi in Dubai. He started his acting career with the film Vanavarayan Vallavarayan in 2014.

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Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests.
Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping. The type of savings and its location can affect the way consumers view a product and affect their purchase decision. The two most common discounts are price discounts (“on sale items”) and bonus packs (“bulk items”). Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. Many companies present different forms of discounts in advertisements, hoping to convince consumers to buy their products.

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Easy Money III: Life Deluxe (Swedish: Snabba Cash: Livet Deluxe) is a Swedish thriller film directed by Jens Jonsson that was released on 30 August 2013. The film is the second sequel to the 2010 film Easy Money, and follows the 2012 film Easy Money II: Hard to Kill as the final part of the Easy Money trilogy, based on novels by Jens Lapidus.On 10 August 2013 a sneak preview of Life Deluxe was shown at the Way Out West festival in Gothenburg.

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A special election for Pennsylvania’s 18th congressional district was held on March 13, 2018, following the resignation of Republican Representative Tim Murphy. Murphy, who held the seat since January 3, 2003, declared his intent to resign on October 5, 2017, and vacated his seat on October 21 that year. Democrat Conor Lamb defeated Republican Rick Saccone 49.9% to 49.5%. Saccone conceded the race eight days after the election.

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Easy Money may refer to:

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Conner Joseph Sullivan (born June 17, 1992) is an American football quarterback (No. 6) for the Stuttgart Scorpions of the German Football League. In college, he played for the University of Southern California Trojans of the Pac-12 Conference. He originally joined the USC Trojans baseball team as a center fielder and also competed for the USC Track and Field team in the javelin throw.

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Easy Money is a comedy-drama television series that aired on The CW from October 5, 2008 to August 16, 2009. The series was created by Diane Frolov and Andrew Schneider. The show—along with Valentine, Surviving Suburbia, and In Harm’s Way—are shows programmed by Media Rights Capital (MRC), an independent producer of television programming. The Sunday night block (5pm–10pm) was sold to the producers on a leased-time basis from The CW after the network had no ratings success with the night.
Production of the series was put on hold in mid-October and was expected to resume within four to six weeks. Two weeks later, MRC decided to cancel both Easy Money and Valentine. On November 20, 2008, The CW announced that it was ending its Sunday Night agreement with MRC, removing the current shows and programming the night itself. On July 6, 2009, The CW announced that beginning July 26, the series would begin burning off the remaining episodes Sundays at 7 p.m.

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Easy Money may refer to:

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Temporal information retrieval (T-IR) is an emerging area of research related to the field of information retrieval (IR) and a considerable number of sub-areas, positioning itself, as an important dimension in the context of the user information needs.
According to information theory science (Metzger, 2007), timeliness or currency is one of the key five aspects that determine a document’s credibility besides relevance, accuracy, objectivity and coverage. One can provide many examples when the returned search results are of little value due to temporal problems such as obsolete data on weather, outdated information about a given company’s earnings or information on already-happened or invalid predictions.
T-IR, in general, aims at satisfying these temporal needs and at combining traditional notions of document relevance with the so-called temporal relevance. This will enable the return of temporally relevant documents, thus providing a temporal overview of the results in the form of timeliness or similar structures. It also shows to be very useful for query understanding, query disambiguation, query classification, result diversification and so on.
This page contains a list of the most important research in temporal information retrieval (T-IR) and its related sub-areas. As several of the referred works are related with different research areas a single article can be found in more than one different table. For ease of reading the articles are categorized in a number of different sub-areas referring to its main scope, in detail.

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