The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius, and Betrayal is a 2009 book by Ben Mezrich about the founding of Facebook, adapted by Columbia Pictures for the 2010 film The Social Network. Co-founder Eduardo Saverin served as Mezrich’s main consultant, although Mark Zuckerberg declined to speak with him while the book was being researched. After Zuckerberg and Saverin settled their lawsuit, Saverin broke off contact with the author.
Archive | May, 2018
Getting Affiliates to Sell Your Stuff (Part 1)
Getting affiliates to promote your products can be easier money than you could make on your own because…
– They attract buyers you otherwise never would have received.
– Those buyers can become repeat buyers. It’s easier to sell to someone who’s purchased before.
– Your earnings from affiliates is essentially free money – minus the work you put in to attract and work with the affiliates.
“How to recruit an army of affiliates who are just waiting to promote your product! Blah blah blah.”
Did that headline look familiar? One of the myths about getting affiliates to promote your products is that they’re just out there waiting for you to call them to go to work. No such luck. Affiliates are hit with a lot of different offers to promote – and the better the affiliate, the more offers they receive.
So how do you find and recruit good affiliates? We’ll cover that in detail. First, let me share…
The Internet marketing community will tell you it’s super easy to get affiliates. Not true. The reality is that it’s work. But that’s also good news for you because 99 out of 100 product owners either won’t bother with the work or they won’t know what to do to get affiliates. That’s why you’ll enjoy a distinct advantage over them by the time you finish this article.
To get affiliates, you’ll need to convince them that you and your product are worth promoting. You’ll need to build trust. And you’ll need patience as well. Potential affiliates often won’t say yes the first time you ask, or they’ll say yes but then they’ll get distracted and they’ll go promote something else unless you follow up.
The challenges of recruiting affiliates:
Again, there is no army of affiliates waiting to promote your product. Whenever I hear that phrase, “army of affiliates,” I picture a zombie army standing just outside my door, waiting for their marching orders. But I’ve been in Internet Marketing for many years now, and I have yet to open my door and find that army, no matter how many products I produce.
Announcing is not enough.
Simply announcing that you offer an affiliate program is not enough. A common myth among new marketers, no doubt propagated by seasoned marketers – is that all you need to do is create a product and announce your affiliate program and the affiliates will come. Not true.
You’ve got to grab attention.
When you want people to sell things for you, you’ve got to get their attention. Remember, affiliates have lives, too. They’re busy with their day to day stuff as well as running their own businesses, and you’re trying to add more work to their already busy day. You’ll need to grab their attention and get them to realize that promoting your product is well worth their time. And there are things you can do to make it easier for them, as well.
You’ve got to educate your potential affiliates.
Affiliates may not know anything about your product or how your program is relevant to their audience. Your product may be different from anything they’re currently promoting, and you’ll need to educate them on how your product is a great fit for them.
Affiliates have a thousand and one choices. Daily.
Good affiliates get approached all the time. How do you stand apart from the crowd? You’ve got to make your program seem so much better/juicier/more valuable/more suitable than any other.
You might want to be choosy.
When an affiliate promotes your products, they represent you. But what if they’re not the sort of person you want your name and your products to be associated with? Or what if their style is completely different from yours? For example, if they’re super hypey and your not, you might not want them to promote for you. Look for those affiliates who are the cream of the crop. Think of them as your sales force – you wouldn’t hire just anyone to sell your product.
The best affiliates are the hardest to win over.
Realize that the best affiliates are approached non-stop night and day. Imagine if everyone was trying to get a piece of you – what would you do? You’d be cautious, and you’d filter all of these offers in some way so that you wouldn’t have to deal with them all. Be prepared to work to get to these affiliates.
More is not necessarily better.
Only a handful of your affiliates will make the vast majority of your sales. That’s why you’ll want to spend your time recruiting a few good affiliates who sell like crazy, rather than trying to recruit massive numbers of affiliates who do nothing.
Now that you know some of the myths and challenges to recruiting and using affiliates, in tomorrow’s article I’ll share where you will actually find your future affiliates, and how to approach them.
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The Play:5 (branded as the PLAY:5, formerly the ZonePlayer S5) is a smart speaker developed by Sonos, announced on October 13 and released on November 5, 2009, and is the debut product in the Play line of products. It is one of the compatible speakers designed to initiate SonosNet, stereo pair with itself and pair additionally with the Playbar and SUB to initiate a basic home theater system.
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Facebook is a social network service website launched on February 4, 2004. This is a list of software and technology features that can be found on the Facebook website and are available to users of the social media site.
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The Accidental Billionaires: The Founding of Facebook, an account of Gender, Money, Genius, and Betrayal is a 2009 e book by Ben Mezrich about the founding of Facebook, modified by Columbia Pictures for the 2010 film The SOCIAL NETWORKING. Co-founder Eduardo Saverin offered as Mezrich’s main specialist, although Make Zuckerberg dropped to consult with him as the book had been explored. After Zuckerberg and Saverin resolved their lawsuit, Saverin broke off connection with the author.
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Criticism of Facebook relates to how Facebook’s market dominance have led to international media coverage and significant reporting of its shortcomings. Notable issues include Internet privacy, such as its use of a widespread “like” button on third-party websites tracking users, possible indefinite records of user information, automatic facial recognition software, and its role in the workplace, including employer-employee account disclosure.
The use of Facebook can have psychological effects, including feelings of jealousy and stress, a lack of attention, and social media addiction, in some cases comparable to drug addiction.
Facebook’s company tactics have also received prominent coverage, including electricity usage, tax avoidance, real-name user requirement policies, censorship, and its involvement in the United States PRISM surveillance program.
Due to allowing users to publish material by themselves, Facebook has come under scrutiny for the amount of freedom it gives users, including copyright and intellectual property infringement, hate speech, incitement of rape and terrorism, fake news, Facebook murder, crimes and violent incidents live-streamed through its Facebook Live functionality.
Facebook has been banned by several governments, including Syria, China, and Iran.
The company has also been subject to multiple litigation cases over the years, with its most prominent case concerning allegations that CEO Mark Zuckerberg broke an oral contract with Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra to build the then-named “HarvardConnection” social network in 2004, instead allegedly opting to steal the idea and code to launch Facebook months before HarvardConnection began. The original lawsuit was eventually settled in 2009, with Facebook paying approximately $20 million in cash and 1.25 million shares. A new lawsuit in 2011 was dismissed. Some critics make predictions of Facebook’s end based on the problems which they identify.
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Easy Money is a comedy-drama television series that aired on The CW from October 5, 2008 to August 16, 2009. The series was created by Diane Frolov and Andrew Schneider. The show—along with Valentine, Surviving Suburbia, and In Harm’s Way—are shows programmed by Media Rights Capital (MRC), an independent producer of television programming. The Sunday night block (5pm–10pm) was sold to the producers on a leased-time basis from The CW after the network had no ratings success with the night.
Production of the series was put on hold in mid-October and was expected to resume within four to six weeks. Two weeks later, MRC decided to cancel both Easy Money and Valentine. On November 20, 2008, The CW announced that it was ending its Sunday Night agreement with MRC, removing the current shows and programming the night itself. On July 6, 2009, The CW announced that beginning July 26, the series would begin burning off the remaining episodes Sundays at 7 p.m.
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Asher Levine (born March 12, 1988) is an American fashion designer. He is the designer for his eponymous progressive label, Asher Levine, known for its mad scientist meets luxe aesthetic and pioneering fabrication techniques.
Levine was raised in Port Charlotte, Florida, where he began sewing at the age of 10 and attended Port Charlotte High School. Shortly after he graduated from PCHS in 2006, Levine got on a plane and moved to New York City to attend Pace University where he experimented with design in the underground avant-garde nightlife scene. He graduated from the University in 2010 with a degree in ‘Business Management and Entrepreneurship.’ Shortly before graduation, he founded his label and became the go-to designer for many performance artists. He has almost two decades of experience and training in clothing construction. Levine’s designs are defined by its fusion of art and fashion, which challenge, if not broaden, peoples’ understandings of silhouettes, proportions, and textures. Much inspiration is drawn from the natural world and the socio-political psychology of contemporary art and youth culture.
Levine is best known for designing and fabricating custom garments worn by the Black Eyed Peas, Will.i.am, Bruno Mars, Whoopi Goldberg, Scissor Sisters, Sam Sparro, Dangerous Muse, Adam Lambert, Johnny Weir, La Roux, Cazwell, Peaches, Rita Ora, comedian Caroline Reid’s aka “Pam Ann”, Jim Steinman, and – Taylor Swift – for her record breaking Bad Blood Music Video. Swift’s video, which debuted at the 2015 Billboard Music Awards, attracted over 1 Billion Views on Vevo.com, YouTube, Xbox, Roku, and other Vevo platforms. The designer has also worked with Lady Gaga. on several occasions, including for her “Marry the Night music video.
Though custom designs have formed the foundation of the label’s notoriety, his debut women’s and mainline menswear collection have begun to garner attention of its own. Levine’s earlier designs were featured in the November 2011 issue of Vogue Italia, photographed by Emma Summerton and styled by legendary stylist, Patti Wilson. His designs have also been featured in major publications such as i-D, Numéro, Interview Magazine, L’Uomo Vogue, Vogue and Rolling Stone.
For his latest collection, Levine utilized draped boiled wools, molded leather scales and accessories, exotic furs, and laser cut crepe silks that encompass his perspective on fashion. This collection brings his mad scientist meets luxe aesthetic and cutting edge body scanning technology into an intimate setting reminiscent of the original Paris shows of the 1930s. Most of Levine’s work focuses on made to measure and local manufacturing. Asher Levine is known for incorporating technology within clothing, but this is the first time he enhances the manufacturing process with intelligent optical measurement software.
His designs explore the interplay and fusion of textile innovation and technological advancements all to re-envision the human experience, through collaborating with pioneers and their respective fields. Levine’s interest in technology was also seen in one of his previous collections, where he transformed “fashion into function” as noted by MTV Style journalist, Chrissy Mahlmeister. The designer partnered with software developer, PhoneHalo to showcase clothing and accessories with embedded microchips that communicate with your smartphone. The microchips possess GPS locating technology enabled through an application that is readily downloadable to any smartphone.
Levine further demonstrates his talent for developing “science fashion” looks (wrote Tyler Malone of PMc Magazine) by creating his own fabrics through intricate construction, molding and sculpting techniques. For instance, he utilizes materials such as silicone, neoprene, and high-performance polyurethane.
His collections exhibit various methods of molding and casting to construct various items in the collection. These innovations can be seen in the three-dimensional hounds tooth printed moto-jacket. The raised print was created by enlarging the relief carving of a traditional houndstooth print onto a rubberized material slab to generate yards of silicone fabric. The final result is a reinterpretation and marriage of the classic motorcycle jacket with a new take on the traditional houndstooth print. He demonstrated his talent for combining fashion and technological innovation by collaborating with MakerBot Industries, the leading innovator of 3D printing. The partnership led to the first-ever pair of 3D printed sunglasses for the collection leading to CNN writer Laurie Segall calling it “the hottest accessory on the runway at [New York] Fashion Week”. Besides ceaselessly creating and pushing the boundaries of modern fashion, Levine has also been a guest lecturer at higher education institutions such as Stanford University, Fashion Institute of Technology, and Pace University.
Levine’s skill set is not solely limited to his highly conceptual pieces. His implementation of cutting edge textiles and construction can be seen in his collections staple pieces such as sweatshirts, pants, gloves and even a weekend bag. Levine’s methods and aesthetic are far from ordinary, and his point of view is unlike any of his contemporaries. Due to Levine’s unique and innovative fabrication processes and stand out style, he has become a pioneer of avant-garde fashion, and is quickly becoming “one of Hollywood’s favorite emerging designers”.
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Facebook Credits was a virtual currency that enabled people to purchase items in games and non-gaming applications on the Facebook Platform. One U.S. dollar was the equivalent of 10 Facebook Credits. Facebook Credits were available in 15 currencies including U.S. dollars, pound sterling, euros, and Danish kroner. It was expected that Facebook would eventually expand Credits into a micropayment system open to any Facebook application, whether a game or a media company application. While the Facebook Credits website is still active, Facebook has announced that it is doing away with Facebook Credits in favor of local currency.
Facebook Credits went into its alpha stage in May 2009 and progressed into the beta stage in February 2010, which ended in January 2011. At that time, Facebook announced all Facebook game developers would be required to process payments only through Facebook Credits from July 1, 2011.
Facebook retains 30% and developers get 70% of all revenue earned through Credits. Credits is a single currency that can be used in multiple games and applications, and its introduction led former PayPal executives to comment on whether or not Credits could soon replace PayPal as the leader in virtual payments. By the end of 2010, it was expected that Facebook users would purchase Credits to pay for the majority of virtual goods sold on the social network.
In March 2011, Facebook created an official subsidiary to handle payments: Facebook Payments Inc.
In June 2012, Facebook announced it would no longer use its own money system, Facebook Credits. Users with credits will see them converted into their own currencies. Facebook Credits was officially removed from Facebook in September 2013.
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Easy Money may make reference to:
