Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
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The Fox Broadcasting Company (often shortened to Fox and stylized as FOX) is an American commercial broadcast television network that is a flagship property of Fox Entertainment Group, a subsidiary of 21st Century Fox. The network is headquartered at the 20th Century Fox studio in Los Angeles, with additional major offices and production facilities at the Fox Television Center also in Los Angeles and the Fox Broadcasting Center in New York City.
Launched on October 9, 1986, as a competitor to the Big Three television networks (ABC, CBS and NBC), Fox went on to become the most successful attempt at a fourth television network. It was the highest-rated broadcast network in the 18–49 demographic from 2004 to 2012, and earned the position as the most-watched American television network in total viewership during the 2007–08 season.
Fox and its affiliated companies operate many entertainment channels in international markets, although these do not necessarily air the same programming as the U.S. network. Most viewers in Canada have access to at least one U.S.-based Fox affiliate, either over-the-air or through a pay television provider, although Fox’s National Football League telecasts and most of its prime time programming are subject to simultaneous substitution regulations for cable and satellite providers imposed by the Canadian Radio-television and Telecommunications Commission (CRTC) to protect rights held by domestically based networks.
The network is named after sister company 20th Century Fox, and indirectly for producer William Fox, who founded one of the movie studio’s predecessors, Fox Film. Fox is a member of the North American Broadcasters Association and the National Association of Broadcasters.
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Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests.
Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping. The type of savings and its location can affect the way consumers view a product and affect their purchase decision. The two most common discounts are price discounts (“on sale items”) and bonus packs (“bulk items”). Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. Many companies present different forms of discounts in advertisements, hoping to convince consumers to buy their products.
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The Billboard Hot 100 is the music industry standard record chart in the United States for singles, published weekly by Billboard magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming.
The weekly sales period was originally Monday to Sunday, when Nielsen started tracking sales in 1991, but was changed to Friday to Thursday in July 2015. Radio airplay, which, unlike sales figures and streaming data, is readily available on a real-time basis, and is tracked on a Monday to Sunday cycle (previously Wednesday to Tuesday). A new chart is compiled and officially released to the public by Billboard on Tuesdays.
The first number one song of the Hot 100 was “Poor Little Fool” by Ricky Nelson, on August 4, 1958. As of the issue for the week ending on May 26, 2018, the Hot 100 has had 1,073 different number one hits. The current number one song is “This is America” by Childish Gambino.
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Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
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Facebook Watch is a video on demand service operated by Facebook. It was announced on August 9, 2017, with initial availability the day after, and with rollout to all U.S. users by the end of the month. Facebook Watch’s original video content is produced for the company by partners, who earn 55% of advertising revenue while Facebook keeps 45%.
Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform, having a reported total of $1 billion in budget for content through 2018. Facebook monetizes videos through mid-roll advertising breaks, and plans to test pre-roll advertising in 2018.
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Wowcher Ltd is a British e-commerce marketplace active in the UK and Ireland.
The site allows subscribers access to products and services from local merchants. It serves 52 cities around the UK and Ireland. Founded in 2010 and bought in 2011 by DMG Media, Wowcher currently has a user-base of roughly 10 million members. It is a deal of the day sales website similar to Groupon.
Groupon, Wowcher, and Barclaycard’s Bespoke Offers service were growing quickly in the UK online sales market, but the latter two have had their value for money questioned at times in 2014.
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Sales and use taxes in California are among the highest in the United States and are imposed by the state and by local governments. Sales taxes are regressive. Local sales tax increases also create geographical variations in sales tax rates which can place local businesses at a competitive disadvantage. Poor families pay almost eight times more of their incomes in sales taxes than the best-off families. Local sales tax rate increases also create geographical variations in sales tax rates which can place local businesses at a competitive disadvantage.
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KDNL-TV, virtual channel 30 (UHF digital channel 31), is an ABC-affiliated television station licensed to St. Louis, Missouri, United States. The station is owned by the Sinclair Broadcast Group. KDNL’s studios are located on Cole Street in the Downtown West section of St. Louis, and its transmitter is located in Shrewsbury. On cable, the station is available on Charter Spectrum channel 12 in both standard and high definition, and on AT&T U-verse channels 30 (SD) and 1030 (HD).
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The Social Network is a 2010 American biographical drama film directed by David Fincher and written by Aaron Sorkin. Adapted from Ben Mezrich’s 2009 book The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal, the film portrays the founding of social networking website Facebook and the resulting lawsuits. It stars Jesse Eisenberg as founder Mark Zuckerberg, along with Andrew Garfield as Eduardo Saverin, Justin Timberlake as Sean Parker, and Armie Hammer as Cameron and Tyler Winklevoss. Neither Zuckerberg nor any other Facebook staff were involved with the project, although Saverin was a consultant for Mezrich’s book. The film was released in the United States by Columbia Pictures on October 1, 2010.
The Social Network received widespread acclaim, with critics praising its direction, screenplay, acting, editing and score. Although several people portrayed in the film criticized its inaccuracies, the film appeared on 78 critics’ Top 10 lists for 2010; of those critics, 22 had the film in their number-one spot, the most of any film in its year. Rolling Stone’s Peter Travers said “The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade.” It was also Roger Ebert’s selection for the best film of the year.
At the 83rd Academy Awards, the film received eight nominations, including for Best Picture, Best Director for Fincher, and Best Actor for Eisenberg, and won three; Best Adapted Screenplay, Best Original Score, and Best Film Editing. The film also received awards for Best Motion Picture – Drama, Best Director, Best Screenplay, and Best Original Score at the 68th Golden Globe Awards.
