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The Boy Who Never Gave Up

So you’ve got a goal to build your Internet business to a certain level by a certain time frame. You do have that goal, correct? If not, you might want to stop reading for a moment and make that goal right now before you proceed any further. After all…

If you don’t know where you are going, you will probably end up somewhere else. ~ Lawrence J. Peter

The Boy Who Never Gave Up

Now then, you’ve got your goal – so what else do you need to succeed? Perhaps the following story will give you the clue…

On the tough South Side of Chicago back in 1908, there lived a six year old boy and his widowed mother. Money was tight, so this boy (we’ll call him W.) got a job selling newspapers. The problem was all the older kids took over the good corners for selling papers. They yelled louder than W. could, and they threatened W. with a beating if he tried to sell his papers anywhere near them.

But W. had already purchased a stack of papers to resell, and if he didn’t sell them he’d be out his pennies. So what did he do? What would you have done if you were 6 and couldn’t sell your papers where the other boys sold theirs?

You guessed it – he looked for a different location. Not a better corner – those were all taken. Instead, he remembered this restaurant he and him mom often walked past. It was called Hoelle’s Restaurant, and it was always packed. Of course to W. going inside all by himself was frightening, as he’d never been in a fancy restaurant in his life. He was scared and nervous, so before he could talk himself out of it, he hurriedly walked inside and made a lucky sale at the very first table, and then more sales at the second and the third tables. On his way to the fourth table, Mr. Hoelle grabbed W. and roughly shoved him out the front door.

So what do you suppose W. did? He gave up and went someplace else, right? Actually, no. He waited until Mr. Hoelle wasn’t looking and walked right back in. The customer at the fourth table was so pleased with W.’s gumption that he paid for the paper and gave W. and extra dime before Mr. Hoelle pushed W. back out the door again.

Now, most 6 year olds would be satisfied with selling four papers and getting a tip besides. But not W. He walked right back in and resumed selling again. By now nearly the entire restaurant was rooting for him, and when Mr. Hoelle tried to escort him back out one of the customers whispered to let him be, which Mr. Hoelle begrudgingly did. About 5 minutes later, W. had sold all of his papers.

The next evening? W. was back, and Mr. Hoelle was ready to give him the bum’s rush out the front door. But no sooner had Mr. Hoelle pushed W. out the door, than W. popped right back in again. Throwing up his hands Mr. Hoelle said, “What’s the use?” and later the two became great friends.

So who was W.? None other than W. Clement Stone who would go on to turn $100 into millions and be the proponent of “Think and Grow Rich” by Napoleon Hill. He also gave $275 million to charity over the course of his 100 year life.

So what is it that you need to succeed? Certainly you need a goal, and you also need the same persistence and perseverance that W. Clement Stone displayed as a frightened but determined 6 year old boy.

It’s not that I’m so smart, it’s just that I stay with problems longer. ~ Albert Einstein

He conquers who endures. ~ Persius

And that’s not all we can learn from 6 year old W. His motivation was high because he and his mother needed the money. He’d already invested his pennies in buying the newspapers, and there was no refund for unsold papers.

W. was afraid to enter the restaurant but he pushed right through that fear before it could get the best of him. He knew he might get embarrassed by going back into the restaurant after being thrown out, but he did it anyway because he was determined to sell those papers. W. knew that achieving the goal was more important than the risk of being laughed at.

And he learned what to say by listening to the older boys. Young W. couldn’t even read the papers he was selling, but by repeating what the other boys said in a softer voice, he quickly learned the technique for selling papers in restaurants.

He had the motivation, the determination, the skills and persistence. Coupled with his goal, it was almost impossible for him to fail.

Just think – if that 6 year old boy could do all that on his first day of selling newspapers – what can you do today?

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Tango & Cash is a 1989 American buddy cop action comedy film that was mainly directed by Andrei Konchalovsky, although Albert Magnoli and Peter MacDonald took over in the later stages of filming, with Stuart Baird overseeing the editing process. It stars Sylvester Stallone, Kurt Russell, Jack Palance, and Teri Hatcher. The film was released in the United States on December 22, 1989, the same day as Always. Both films were the last to be released in the 1980s.
Stallone and Russell star as Raymond Tango and Gabriel Cash respectively, two rival LAPD narcotics detectives, who are forced to work together after the criminal mastermind Yves Perret (Palance) frames both of them for murder.

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Easy Money (Swedish: Snabba cash) is a Swedish thriller film directed by Daniel Espinosa that was released on 15 January 2010. It is based on the 2006 novel of the same name by Jens Lapidus. Joel Kinnaman stars in the lead role of Johan “JW” Westlund, a rather poor man living a double life in the upper class areas of Stockholm. After meeting a wealthy girl, he is enticed into the world of organized crime and begins to sell cocaine to afford his expensive lifestyle. Easy Money was well received by critics and was a hit at the box office.
Two sequels to the film have been filmed – the first (Snabba Cash II) was released in 2012, while the third premiered in Swedish cinemas October 2013. Warner Bros. holds the rights to an American remake of Easy Money, which is set to star Zac Efron.

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Facebook Messenger (sometimes abbreviated as Messenger) is a messaging iphone app and platform. Actually developed as Facebook Chat in 2008, the business revamped its messaging service this year 2010, and eventually released standalone iOS and Android os software in August 2011. Over time, Facebook has released new software on a number of different os’s, launched a dedicated website program, and segregated the messaging operation from the key Facebook app, needing users to work with the web software or download one of the standalone apps.
Users can send announcements and exchange photographs, videos, stickers, audio, and data files, as well as respond to other users’ emails and connect to bots. The service also facilitates voice and video tutorial getting in touch with. The standalone software support using multiple accounts, discussions with optional end-to-end encryption, and doing offers.
After being segregated from the key Facebook app, Messenger experienced 600 million users in Apr 2015, growing to 900 million in June 2016, 1 billion in July 2016, and 1.2 billion in Apr 2017.

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John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American singer-songwriter, guitarist, actor, and author. He is one of the best-selling music artists of all time, having sold more than 90 million records worldwide. Although primarily remembered as a country music icon, his genre-spanning songs and sound embraced rock and roll, rockabilly, blues, folk, and gospel. This crossover appeal won Cash the rare honor of being inducted into the Country Music, Rock and Roll, and Gospel Music Halls of Fame.
Cash was known for his deep, calm bass-baritone voice; the distinctive sound of his Tennessee Three backing band, which is characterized by train-sound guitar rhythms; a rebelliousness coupled with an increasingly somber and humble demeanor; free prison concerts; and a trademark, all-black stage wardrobe, which earned him the nickname “The Man in Black.” He traditionally began his concerts by simply introducing himself, “Hello, I’m Johnny Cash,” followed by his signature song “Folsom Prison Blues”.
Much of Cash’s music contained themes of sorrow, moral tribulation, and redemption, especially in the later stages of his career. His other signature songs include “I Walk the Line”, “Ring of Fire”, “Get Rhythm”, and “Man in Black”. He also recorded humorous numbers like “One Piece at a Time” and “A Boy Named Sue”; a duet with his future wife, June Carter, called “Jackson” (followed by many further duets after their marriage); and railroad songs including “Hey, Porter”, “Orange Blossom Special”, and “Rock Island Line”. During the last stage of his career, Cash covered songs by several late 20th-century rock artists, notably “Hurt” by Nine Inch Nails and “Personal Jesus” by Depeche Mode.

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News Feed is a feature of the social network Facebook. The web feed is the primary system through which users are exposed to content posted on the network. News Feed highlights information that includes profile changes, upcoming events, and birthdays, among other updates. Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of 2,000 updates they can potentially receive.
Over two billion people use Facebook every month, making the network’s News Feed the most viewed and most influential aspect of the news industry.

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How to Spice Up Your Client Testimonials

There is perhaps nothing so powerful in the sales process as social validation. Testimonials provide the third party proof the prospect needs to gently coax their hearts, minds and wallets open. But as with anything else, the more we use a persuasion technique, the less effective it can become unless we continue to change it and tweak it by degrees, allowing it to evolve with the times and temperaments of our customers.

How to Spice Up Your Client Testimonials

That is why you may want to spice up your testimonials with one or more of these useful suggestions:

Be bold. While it might be tempting to showcase only a handful of your best reviews, if you have pages upon pages of testimonials then by all means build yourself a “bragging wall” of them on your website. Then sprinkle the link throughout all of your messages with the anchor text, “This product has over 120 reviews” or “See what 120 of our best customers have to say about product x.”

Remove all doubt. Your customers know that you determine what appears on your website, so of course they expect that you’re only going to use the most glowing of testimonials. But what if there are reviews for your product on other sites not controlled by you? Then by all means let your prospects and customers know this. There is no better proof that your product does what it says it will do than unbiased third parties on other sites raving about it.

Be real. Polishing, tweaking, testing and adjusting your sales letter for maximum conversions is the norm, but think twice before you correct that testimonial. Misspellings, poor English and typos can act as proof positive that your testimonials do indeed come from real people.

Consider using bad reviews, too. Sure, this one feels risky, but it can actually boost your credibility. Choosing the right negative testimonial says that you’re honest, and it can even highlight a selling point of your product or service. For example, let’s say you’re an auto mechanic and you receive a testimonial that says something like, “These guys fixed the wrong thing on my car, but when they realized their mistake they made it right and didn’t charge me a thing.” By using this testimonial you’re telling prospects that:

a) You’re human and you can make a mistake (they already knew this but they’re glad to hear you admit it)

b) If you do screw up you’ll fix it at your own expense

c) You’re honest – and how often do people find a mechanic they know they can trust?

Full names only. We’ve all seen those testimonials that use initials instead of names, or first names only. Ideally you only want to use testimonials that give full names plus some other identifying feature, such as that person’s URL or Facebook page. Anything less can lead to doubt in your customers’ minds, and that’s the last thing you want.

Be a name dropper. Have quasi famous people used your service or product? By all means name drop – place their testimonials front and center, along with their credentials, URL’s, job titles, etc.

One last suggestion: Ask your biggest fans to become your advocates. Perhaps you get them to comment on your forum, or even reply to inquires from prospective customers about your service. Allowing prospects to interact with your customers can go a long way in convincing them that you’re the real deal and purchasing your product or service is the best thing for them.

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