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Archive | June, 2018
Headline Idea Cheat Sheet
You might want to save this and keep it next to your computer. Then next time you’re stuck for a headline, just refer back to it to get your creative juices flowing. And don’t save this just for sales letters – you can use this cheat sheet for any headline – newsletter subject lines, blog post headlines, article headlines, etc.
HINT: You can also use this cheat sheet when you’re stuck for ideas of what to write about!
Tie Into Breaking News – anytime you can tie your writing into current events you’ll grab more eyeballs.
Call Out Your Reader – is your reader somehow missing the boat? Call them on it in the headline.
Offer a Proposition – if you give me 5 minutes, I’ll show you how to erase 10 years from your face.
Be Shocking – this one is a little risky but the benefit can be tremendous. Note: Be sure you’re not using shock value simply for the sake of shock – it’s also got to tie directly into your message.
Use Sex – yes, sex captures attention, and if you can tie it into your message, so much the better. Just make sure it’s not x-rated.
Be an Advocate – your reader has enemies, so take the position of advocate for your reader. For example, if you’re offering natural remedies, the enemy might be profit seeking drug companies pushing deadly pills to make a fast buck.
Curiosity – the more curious the better. People have an insatiable need to KNOW, so if you can make them curious enough in the headline, they won’t be able to leave until they find the answer in your copy.
Odd Cause and Effect – can you erase acne with a frying pan? Or maybe show someone how to increase their income by spending MORE? Then you might have a great headline.
Let’s Make a Deal! – are you making a dynamite offer that gives tremendous value for a relatively low price? Or offering tremendous benefits just for reading your blog post? Then state it right there in the headline.
Offer Revenge – who doesn’t want to get even with the person or business who did them wrong? Promise them in your headline that they can, and they’ll read your copy to the end.
Tell a Story – no, you won’t tell the whole story in the headline, but you can get a good start on one. What happens when someone says to you, “Once upon a time…” You’re riveted, right? It’s in our programming to listen closely to stories, and they are still one of the best, yet least utilized tools in our marketing arsenals.
Ask a Hot Question – “Do you know 4 ways to make $1000 cash in the next 3 hours?” “How can you get people to obey your every wish?” You get the idea.
Do the “If” or “When” Shuffle – “If you like ___, you’ll love ___.” or “When you take these 3 steps, you’ll get this benefit.”
Do the “If” and “Then” Sequence – “If you do x, then you’ll get y.”
Show Frustration – “Don’t you hate it when you spend an hour writing the perfect email – and no one responds?”
Name Drop – “Dustin Hoffman confided to me that…” You get that point.
Hit The Emotional Button – “Stop living in fear of…” Few things grab your readers’ or prospects’ attention like accessing their emotions.
Add or Solve a Mystery – Is there something in your niche that hasn’t been solved, and you may have the answer? Or can you create a mystery of your own?
Use a Startling/Bizarre/Attention Grabbing Photo/Picture – have you seen those ads that use weird faces? Usually the picture has nothing to do with the ad, but you look anyway. If you can find an attention grabbing photo that DOES go with your writing, by all means place it at the top. Photos that need explanation are the best, since people will read your copy to find out what’s happening in the picture.
Use Urgency – Setting a deadline in the headline eliminates the reader’s desire to procrastinate reading what you’ve got to say. “World Ends at 5 p.m. Today!”
Be Scandalous – can you create a scandal or expose one in your niche? Then you may have the hottest headline yet.
Confirm Their Fear – if your readers already hold a fear or a suspicion, go ahead and confirm it – they’ll appreciate the validation and be open to what you have to say.
Debunk a Myth – is there a common line of thought in your niche that just isn’t true? Debunk it and you’ll be the instant authority in your reader’s eyes.
Make a Bold Prediction – go out on that limb to make a startling prediction and not only will people read your writing – they’re also more likely to remember what you say.
Break News – being one of the first to report a new development makes for a great headline and excellent reading.
Attack – your reader’s don’t like something or someone – maybe it’s as mundane as housework, or perhaps it’s the government, the media, banks or the drudgery of answering emails. Whatever it is, attack it head on and then offer a solution.
Offer a Cheaper, Easier, Faster or Better Solution – your readers have a problem and you’ve got a superior solution, so let them know that in the headline.
Use an Off-The-Wall or Compelling Quote – “You Can’t Handle The Truth!” or “I Buy When Other People Are Selling” come to mind.
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MAPP or Mapp may refer to:
MAPP gas, a fuel for brazing and soldering torches
Mapp (surname)
Mid-continent Area Power Pool, a part of the American Midwest Reliability Organization
Mapp Biopharmaceutical, manufacturers of ZMapp Ebola vaccine
Mapp and Lucia, a series of novels featuring Miss Mapp
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The Fox Broadcasting Company (often shortened to Fox and stylized as FOX) is an American commercial broadcast television network that is a flagship property of Fox Entertainment Group, a subsidiary of 21st Century Fox. The network is headquartered at the 20th Century Fox studio in Los Angeles, with additional major offices and production facilities at the Fox Television Center also in Los Angeles and the Fox Broadcasting Center in New York City.
Launched on October 9, 1986, as a competitor to the Big Three television networks (ABC, CBS and NBC), Fox went on to become the most successful attempt at a fourth television network. It was the highest-rated broadcast network in the 18–49 demographic from 2004 to 2012, and earned the position as the most-watched American television network in total viewership during the 2007–08 season.
Fox and its affiliated companies operate many entertainment channels in international markets, although these do not necessarily air the same programming as the U.S. network. Most viewers in Canada have access to at least one U.S.-based Fox affiliate, either over-the-air or through a pay television provider, although Fox’s National Football League telecasts and most of its prime time programming are subject to simultaneous substitution regulations for cable and satellite providers imposed by the Canadian Radio-television and Telecommunications Commission (CRTC) to protect rights held by domestically based networks.
The network is named after sister company 20th Century Fox, and indirectly for producer William Fox, who founded one of the movie studio’s predecessors, Fox Film. Fox is a member of the North American Broadcasters Association and the National Association of Broadcasters.
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The Southwest Power Pool (SPP) is the founding member of the North American Electric Reliability Corporation (NERC).
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The following is a list of affiliates of MyNetworkTV, a former network which is now defined as a programming service.
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The Western world African Ability Pool (WAPP) is a assistance of the countrywide electricity companies in American Africa under the auspecies of the Economic Community of Western African State governments (ECOWAS). The customers of WAPP will work for establishing a trusted vitality grid for the spot and a typical market for electricity. It had been founded in 2000.
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MeTV (an abbreviation for Memorable Entertainment Television) is an American broadcast television network that is owned by Weigel Broadcasting and distributed by Metro-Goldwyn-Mayer. Marketed as “The Definitive Destination for Classic TV,” the network airs a variety of classic television programs from the 1950s through the early 1990s, which are sourced primarily from the libraries of CBS Television Distribution and 20th Television. Through its ownership by Weigel, MeTV is sister to three other networks that source their programming content from the network’s distributors: rerun-focused networks Heroes & Icons and Decades (the latter operated as a joint venture with CBS Television Stations), and the film-focused Movies! (a joint venture with Fox Television Stations).
MeTV is carried on digital subchannels of affiliated television stations in most markets; however, some MeTV-affiliated stations carry the network as a primary affiliation on their main channel, and a small number of stations air select programs from the network alongside their regular general entertainment schedules. The network is also available nationwide on free-to- air C band satellite via SES-1 in the DVB-S format, and in some markets on AT&T U-verse channels 136 (in standard definition) and 1136 (in high definition), and cable television through cable TV providers. It is also available on Dish Network channel 54 / 8011 in Los Angeles, CA. For other cities, go to . MeTV’s operations are based out of Weigel Broadcasting’s corporate headquarters on North Halsted Street in Chicago, Illinois.
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The Southern African Power Pool (SAPP) is a cooperation of the national electricity companies in Southern Africa under the auspices of the Southern African Development Community (SADC). The members of SAPP have created a common power grid between their countries and a common market for electricity in the SADC region. SAPP was founded in 1995.
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The 1994 United States broadcast television realignment consisted of a series of events, primarily involving affiliation switches between television stations, that resulted from a multimillion-dollar deal between the Fox Broadcasting Company (commonly known as simply Fox) and New World Communications, a media company that – through its then-recently formed broadcasting division – owned several VHF television stations affiliated with major broadcast television networks, primarily CBS.
The major impetus for the changes was to allow Fox to improve its local affiliate coverage, in preparation for the commencement of its rights to the National Football Conference (NFC) television package, which the National Football League (NFL) awarded to the fledgling network in December 1993. As a result of various other deals that followed as a result of the affiliation switches created by the deal between Fox and New World, most notably the buyout of CBS by Westinghouse, the switches constituted some of the most sweeping changes in American television history. As a result of this realignment, Fox ascended to the status of a major television network, comparable in influence to the Big Three television networks (CBS, NBC and ABC).
Nearly 70 stations in 30 media markets throughout the United States changed affiliations starting in September 1994 and continuing through September 1996 (although an additional affiliation switch would occur in February 1997, through the launch of an upstart station that gained its network partner through one of the ancillary deals), which – along with the concurrent January 1995 launches of The WB Television Network (a joint venture between Time Warner, the Tribune Company and the network’s founding chief executive officer, Jamie Kellner) and the United Paramount Network (UPN) (founded by Chris-Craft/United Television, through a programming partnership with Paramount Television), both of which affiliated with certain stations that lost their previous network partners through the various affiliation agreements – marked some of the most expansive changes ever to have occurred in American television.
