Mark Ramos Nishita, known professionally as Money Mark, is an American producer and musician, best known for his collaborations with the Beastie Boys from 1992 until 2011. Born in Detroit to a Japanese-Hawaiian father and a Chicano mother, he moved to the West Coast when he was six.
Archive | July, 2018
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The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations.
Assistant initially debuted in May 2016 as part of Google’s messaging app Allo, and its voice-activated speaker Google Home. After a period of exclusivity on the Pixel and Pixel XL smartphones, it began to be deployed on other Android devices in February 2017, including third-party smartphones and Android Wear, and was released as a standalone app on the iOS operating system in May. Alongside the announcement of a software development kit in April 2017, the Assistant has been, and is being, further extended to support a large variety of devices, including cars and smart home appliances. The functionality of the Assistant can also be enhanced by third-party developers.
Users primarily interact with the Google Assistant through natural voice, though keyboard input is also supported. In the same nature and manner as Google Now, the Assistant is able to search the Internet, schedule events and alarms, adjust hardware settings on the user’s device, and show information from the user’s Google account. Google has also announced that the Assistant will be able to identify objects and gather visual information through the device’s camera, and support purchasing products and sending money, as well as identifying songs.
At CES 2018, the first Assistant-powered smart displays (smart speakers with video screens) were announced, with a planned release for mid-2018.
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Twitter () can be an online media and public networking service which users post and connect to communications known as “tweets”. Tweets were at first limited to 140 personas, but on November 7, 2017, this limit was doubled for everyone dialects except Japanese, Korean, and Chinese language. New users can post tweets, but those who find themselves unregistered can only just read them. Users gain access to Twitter through its website program, through Short Note Service (Text) or mobile-device program software (“app”). Twitter, Inc. is situated in SAN FRANCISCO BAY AREA, California, and has more than 25 office buildings round the world.
Twitter was made in March 2006 by Jack port Dorsey, Noah Wine glass, Biz Natural stone, and Evan Williams and launched in July of this season. The service speedily gained worldwide acceptance. In 2012, more than 100 million users put up 340 million tweets per day, and the service taken care of typically 1.6 billion search concerns each day. In 2013, it was one of the ten most-visited websites and has been referred to as “the Text of the web”. By 2016, Twitter acquired more than 319 million regular monthly effective users. On your day of the 2016 U.S. presidential election, Tweets became the greatest way to obtain breaking media, with 40 million election-related tweets directed by 10 p.m. (Eastern Time) that day.
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The following is a list of products and services provided by Google.
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Since the launch of Twitter on July 15, 2006, there have been many notable uses for the service, in a variety of environments.
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Complete Background of Instagram (infographic)". Wersm.com. Retrieved Apr 15, 2016. "Launching Hashtags on Instagram". Instagram Blog. Facebook. January
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Gmail is a free, advertising-supported email service developed by Google. Users can access Gmail on the web and using third-party programs that synchronize email content through POP or IMAP protocols. Gmail started as a limited beta release on April 1, 2004, and ended its testing phase on July 7, 2009.
At launch, Gmail had an initial storage capacity offer of one gigabyte per user, a significantly higher amount than competitors offered at the time. Today, the service comes with 15 gigabytes of storage. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes. In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a “conversation view” similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax.
Google’s mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-sensitive advertisements next to emails. This advertising practice has been significantly criticized by privacy advocates due to concerns over unlimited data retention, ease of monitoring by third parties, users of other email providers not having agreed to the policy upon sending emails to Gmail addresses, and the potential for Google to change its policies to further decrease privacy by combining information with other Google data usage. The company has been the subject of lawsuits concerning the issues. Google has stated that email users must “necessarily expect” their emails to be subject to automated processing, and claims that the service refrains from displaying ads next to potentially sensitive messages, such as those mentioning race, religion, sexual orientation, health, or financial statements. In June 2017, Google announced the upcoming end to the use of contextual Gmail content for advertising purposes, relying instead on data gathered from use of its other services.
As of July 2017, Gmail has 1.2 billion active users worldwide, and was the first app on the Google Play Store to hit one billion installations on Android devices. According to a 2014 estimate, 60% of mid-sized US companies, and 92% of startups, were using Gmail.
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Christopher Sacca (born May 12, 1975) is an American venture investor, company advisor, entrepreneur, and lawyer. He is the proprietor of Lowercase Capital, a venture capital fund in the United States that has invested in seed and early-stage technology companies such as Twitter, Uber, Instagram, Twilio, and Kickstarter, investments that resulted in his placement as No. 2 on Forbes’ Midas List: Top Tech Investors for 2017. Prior to founding Lowercase Capital in 2010, Sacca held several positions at Google Inc., where he led the alternative access and wireless divisions and worked on mergers and acquisitions. Between 2015 and 2017, he appeared as a “Guest Shark” on ABC’s Shark Tank. In early 2017, Sacca announced that he was retiring from venture investing.
Can Virtual Big Gulps Line Your Pockets??
We’ve all seen the mega launches of super expensive products that boast about how heavy the packing box is.
As marketers we suspect that bigger is better, even when it’s not. After all, more of anything seems like a better deal to the customer than less of something, right?
But thanks to a new study, we now know that “more” of a product not only sounds better – it can also be a status symbol for the customer.
Take for example the Big Gulp drink – 30 oz of sticky sweet carbonated beverage. Does anyone on the planet NEED 30 oz of sticky sweet carbonated beverage? While some might say they do, the fact is it’s a flood of empty calories with a bevy of negative health effects, yet they sell like gangbusters.
And believe it or not, they can actually make the purchasers feel BETTER about themselves.
No, I am NOT advocating you run out and buy one of these things – rather, I’m suggesting you SELL these things, in digital form.
Follow closely – This is from the Journal of Consumer Research and it concerns a series of experiments carried out by Derek Rucker of the Kellogg School of Management at Northwestern University.
In the first experiment, volunteers looked at photos of people holding different sized drinks and then were asked to rate the STATUS of the people they saw in the photos. Tabulated results showed that the bigger the drink, the higher the status score each photo rated. No, I’m not kidding, and it gets weirder.
In the second experiment, half of the volunteers were asked to remember a time when they were bossed around. The other half were asked to remember a time when they were in a position to boss others around. No surprise here – the volunteers who remember being bossed around felt the least powerful. (Yet another example of how the thoughts you choose determine how you feel.)
Okay, here comes the surprise – next those same volunteers were offered a drink in 3 different sizes. There was no choice on what KIND of drink, only of what SIZE drink they could have.
Those who felt the least powerful CHOSE THE BIGGEST DRINK. In other words, even in something as ordinary as choosing a drink, the decision is not based solely on how thirsty the person is, but rather on how much power they feel they have.
And in the worldwide economy, it’s a reasonable conclusion that as people feel powerless to control what’s happening, more and more super sizing will be taking place, and not just in food.
Now then, here’s how to use this in your marketing…
First, when you can make your product appear larger, do so. For example, you might take each chapter of an ebook and separate it into a report – 12 reports look like more than one ebook. If you are shipping audios or videos, place them on 12 discs rather than 4. And so forth.
Second, offer a super size version of your product. That is, you might have your regular product and a second version that offers more information, more promises, more benefits, etc.
Third, offer them power and prestige. For example, if you’re creating a membership, don’t make it just any old membership. Give it a name like The Exclusive Gold Club for Star Class Members or something that conveys the power and prestige so many people are lacking in these uncertain times.
Fourth, don’t forget to add an OTO to your offer. OTO’s are like supersizing the fries – they’ve already decided to order, now it’s just a matter of offering them more, and many times they will jump at the chance to upgrade to that virtual Big Gulp.
One more thing… Don’t feel guilty about up-selling your customers. People want to feel they are in control, that they have power, that they do matter. And if it’s a choice between buying a few Big Gulps that are going to rot their bones and pack on the fat, or your new product that can actually HELP them, you’ve got a duty to offer them that product and let them decide for themselves.
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Finn Jones (born Terence Jones; 24 March 1988) is an English actor, best known for his role as Loras Tyrell in the HBO series Game of Thrones. He currently portrays Danny Rand in the Netflix television shows Iron Fist, The Defenders, and Luke Cage, which are set within the Marvel Cinematic Universe.
