Facebook Watch is a video-on-demand service operated by Facebook. It was announced on August 9, 2017, with initial availability the day after, and with rollout to all U.S. users by the end of the month. Facebook Watch’s original video content is produced for the company by partners, who earn 55% of advertising revenue while Facebook keeps 45%.
Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform, having a reported total of $1 billion in budget for content through 2018. Facebook monetizes videos through mid-roll advertising breaks, and plans to test pre-roll advertising in 2018.
Archive | August, 2018
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Criticism of Facebook relates to how Facebook’s market dominance have led to international media coverage and significant reporting of its shortcomings. Notable issues include Internet privacy, such as its use of a widespread “like” button on third-party websites tracking users, possible indefinite records of user information, automatic facial recognition software, and its role in the workplace, including employer-employee account disclosure.The use of Facebook can have psychological effects, including feelings of jealousy and stress, a lack of attention, and social media addiction, in some cases comparable to drug addiction.Facebook’s company tactics have also received prominent coverage, including electricity usage, tax avoidance, real-name user requirement policies, censorship, and its involvement in the United States PRISM surveillance program.Due to allowing users to publish material by themselves, Facebook has come under scrutiny for the amount of freedom it gives users, including copyright and intellectual property infringement, hate speech, incitement of rape and terrorism, fake news, Facebook murder, crimes and violent incidents live-streamed through its Facebook Live functionality.Facebook has been banned by several governments, including Syria, China, and Iran.The company has also been subject to multiple litigation cases over the years, with its most prominent case concerning allegations that CEO Mark Zuckerberg broke an oral contract with Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra to build the then-named “HarvardConnection” social network in 2004, instead allegedly opting to steal the idea and code to launch Facebook months before HarvardConnection began. The original lawsuit was eventually settled in 2009, with Facebook paying approximately $20 million in cash and 1.25 million shares. A new lawsuit in 2011 was dismissed. Some critics make predictions of Facebook’s end based on the problems which they identify.
Effective Marketing Through Desires
Satisfy a desire in your prospect and you’ve got a customer. Satisfy 2 or 3 desires and you’ve got a customer for life. Below I’ve made a list of what you might call universal desires that you can add into your marketing to sell more products and services, easily.
You’ll notice they tend to overlap in places – that’s natural since you can’t truly separate one from the next. No doubt I’ve missed a few, but these are the big ones that cause people to reach into their pockets and gladly, happily and sometimes giddily hand you their credit cards.
How to use these: Take a look at the product you’re about to promote, and ask yourself which of these desires it fulfills. Then compose your marketing message accordingly.
For example, a wrinkle cream helps your prospect to have an attractive appearance. It can also help in attracting others, possibly leading to romance. You could even make a case for popularity and certainly for self-confidence. But it’s best to focus on the main benefit, with a light sprinkling of the lesser benefits. This creates a stronger marketing message and a clearer voice in your advertising.
Universal Desires of Your Prospects:
Money and Savings – This can actually mean several things: Freedom, independence, security or power
Attractive Appearance – People want to look thinner, younger, more beautiful, healthy, radiant, etc.
Attract Others – Be noticed, alluring and exciting to others
Power and Status – Feel special, noticed, respected and appreciated
Comfort and Tranquility – The extras in life, also the feeling of peace
Time – The desire to get more done and accomplish more, both in work and leisure
Praise, Acceptance and Appreciation – Desire for others to love us
Popularity and Social Contact – Wanting friends, family, people who know you and still like you anyway
Sex and Romance – Physical and emotional needs fulfilled
Leisure – Freedom to do things purely for the enjoyment
Self-confidence – Positive belief in oneself
Enjoyment or Pleasure – Happiness, satisfaction
Success – Feeling of accomplishment, attainment of status
Health and Physical Exercise – Desire to feel strong, healthy, energetic and unstoppable
Eating, Food Satisfaction – Self-indulgence, security and warmth of a satisfied palette and a full stomach
Security in old age – The absence of fear that we’ll die alone, cold and broke
Incorporate the fulfillment of one or more of these desired into your product and service, and the marketing thereof, and you will surely sell more of it while helping people gain what they truly want most.
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