The Google Assistant is a virtual assistant powered by artificial intelligence and developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations.
Assistant initially debuted in May 2016 as part of Google’s messaging app Allo, and its voice-activated speaker Google Home. After a period of exclusivity on the Pixel and Pixel XL smartphones, it began to be deployed on other Android devices in February 2017, including third-party smartphones and Android Wear (now Wear OS, and was released as a standalone app on the iOS operating system in May. Alongside the announcement of a software development kit in April 2017, the Assistant has been, and is being, further extended to support a large variety of devices, including cars and smart home appliances. The functionality of the Assistant can also be enhanced by third-party developers.
Users primarily interact with the Google Assistant through natural voice, though keyboard input is also supported. In the same nature and manner as Google Now, the Assistant is able to search the Internet, schedule events and alarms, adjust hardware settings on the user’s device, and show information from the user’s Google account. Google has also announced that the Assistant will be able to identify objects and gather visual information through the device’s camera, and support purchasing products and sending money, as well as identifying songs.
At CES 2018, the first Assistant-powered smart displays (smart speakers with video screens) were announced, with the first one being released in July 2018.
Archive | August, 2018
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The CW Television Network (commonly referred to as just The CW) is an American English-language broadcast television network that is operated by the CW Network, LLC, a limited liability joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Warner Bros. Entertainment, former majority owner of The WB. The network’s name is an abbreviation derived from the first letters of the names of its two parent corporations (CBS and Warner Bros.).
The CW Television Network made its debut on September 18, 2006, after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and 17 of that year. The CW’s first two nights of programming – on September 18 and 19, 2006 – consisted of reruns and launch-related specials. The CW marked its formal launch date on September 20, 2006, with the two-hour premiere of the seventh cycle of America’s Next Top Model. Originally, the network’s programming lineup was intended to appeal mainly to women between the ages of 18 and 34, although starting in 2011 the network increased in programming that appeals to men. As of August 2017, the CW’s audience is 50% male and 50% female. The network currently runs programming six days a week: airing Monday through Fridays in the afternoon and in prime time, along with a Saturday morning live-action educational programming block produced by Litton Entertainment called One Magnificent Morning.
It is also available in Canada on cable, satellite and IPTV providers through stations owned-and-operated by CBS Corporation and affiliates that are located within proximity to the Canada–United States border (whose broadcasts of CW shows are subject to simultaneous substitution laws imposed by the Canadian Radio-television and Telecommunications Commission, if a Canadian network holds the broadcast rights); it is also available through two affiliates owned by Tribune Media that are classified in the United States as superstations – New York City affiliate WPIX and Los Angeles affiliate KTLA.
Additionally, The CW is available in Mexico through affiliates located near the Mexico–U.S. border (such as KFMB-DT2/San Diego-Tijuana, KECY-DT3 in El Centro, California, KVIA-DT2 in El Paso, and KCWT-CD with simulcasters KFXV-LD2 and KNVO-DT4 in McAllen–Brownsville, Texas) on pay television providers. In both Canada and Mexico, some CW affiliate signals originating from the U.S. are receivable over-the-air in border areas depending on the station’s signal coverage.
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Cash Money Records (formerly styled as Ca$h Money Records) is an American record label founded by two brothers, Bryan “Birdman” Williams and Ronald “Slim” Williams. The label is distributed by Republic Records, which used to be Universal Republic. The label itself has been home to a roster of prominent hip hop artists that include Drake, Lil Wayne and Nicki Minaj, which has led Cash Money to being described as one of the most iconic and successful record labels in hip-hop history. Cash Money is estimated to be worth $300 million USD.Artists signed to Cash Money Records (Lil Wayne, Drake and Nicki Minaj) have achieved a combined 12 number one albums on the Billboard 200 chart and 7 number one singles on the Billboard Hot 100 chart (Juvenile’s “Slow Motion”, Lil Wayne’s “Lollipop”, Jay Sean’s “Down” and Drake’s “One Dance”, “God’s Plan”, “Nice for What”, and “In My Feelings”).
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Google Pay Send (formerly Google Wallet) is a peer-to-peer payments service developed by Google that allows people to send and receive money from a mobile device or desktop computer at no cost to either sender or receiver. When set up, a Google Pay account must be linked to an existing debit card or bank account in the United States or United Kingdom. Google Pay Send can be used through the Google Pay Send app and Gmail. The app is available for Android devices running Android 4.0 and above, and for iOS devices running iOS 7.0 and above.Since 2018, Android Pay and Google Wallet has unified into a single pay system called Google Pay. Google Pay Send, a feature included inside Google Pay, has replaced the Google Wallet service.
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MeTV (an abbreviation for Memorable Entertainment Television) is an American broadcast television network that is owned by Weigel Broadcasting and distributed by Metro-Goldwyn-Mayer. Marketed as “The Definitive Destination for Classic TV,” the network airs a variety of classic television programs from the 1950s through the early 1990s, which are obtained primarily from the libraries of CBS Television Distribution and 20th Television. Through its ownership by Weigel, MeTV is sister to three other networks that source their programming content from the network’s distributors: rerun-focused networks Heroes & Icons and Decades (the latter operated as a joint venture with CBS Television Stations), and the film-focused Movies! (a joint venture with Fox Television Stations).
MeTV is carried on digital subchannels of affiliated television stations in most markets; however, some MeTV-affiliated stations carry the network as a primary affiliation on their main channel, and a small number of stations air select programs from the network alongside their regular general entertainment schedules. The network is also available nationwide on free-to- air C band satellite via SES-1 in the DVB-S format, and in some markets on AT&T U-verse channels 136 (in standard definition) and 1136 (in high definition), and cable television through cable TV providers. It is also available on Dish Network channel 54 / 8011 in Los Angeles, CA. For other cities, go to . MeTV’s operations are based out of Weigel Broadcasting’s corporate headquarters on North Halsted Street in Chicago, Illinois.
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Money Monster is a 2016 American thriller film directed by Jodie Foster and written by Alan Di Fiore, Jim Kouf and Jamie Linden. The film stars George Clooney (who also co-produced) as Lee Gates, a TV personality who advises his audience on commerce and Wall Street, and who is forcefully interrogated by Kyle Budwell (Jack O’Connell), a grief-stricken bankrupt viewer who lost his money after a previous tip; the film also stars Julia Roberts, Giancarlo Esposito, Dominic West and Caitriona Balfe.
Principal photography began on February 27, 2015 in New York City. The film was released by Sony Pictures Entertainment through TriStar Pictures on May 13, 2016, received mixed reviews from critics and grossed over $93 million.
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Google Ads (previously Google Adwords effective on July 24, 2018) is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.AdWords has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters.These are called Adwords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has been replaced with two 15 character paths, not including the root domain.
Sales and support for Google’s AdWords division in the United States is based in Mountain View, California, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor and New York City. The third-largest US facility is the Googleplex, Google’s headquarters, which is located in Mountain View, California. Google AdWords engineering is based at the Googleplex, with major secondary offices in Los Angeles and New York.
As of June 2018, Google derives 86% of its total revenues from trading advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others.
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Dirty Money is an American documentary television series which tells stories of corporate corruption. All six episodes of one hour long began streaming on Netflix on January 26, 2018. The show’s executive producers include Oscar-winning documentary filmmaker Alex Gibney. Each episode focuses on one example of corporate corruption and includes interviews with key players in each story. Alex Gibney confirmed the series is getting a second season on Twitter.
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Google Pay (formerly Pay with Google and Android Pay) is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches.
As of January 8, 2018, the old Android Pay and Google Wallet have unified into a single pay system called Google Pay. Android Pay was rebranded and renamed as Google Pay. It also took over the branding of Google Chrome’s autofill feature. Google Pay would have all the features of Android Pay, while Google Wallet features such as requesting and sending money appear in Google Pay Send, currently a separate app.The rebranded service provided a new API that allows merchants to add the payment service to websites, apps, Stripe, Braintree, and Google Assistant. The service allows users to use the payment cards they have on file with Google Play.The Google Pay app also added support for boarding passes and event tickets in May 2018.
Getting Those Lovely Little Links To Come To You (Link Baiting)
How do you get other websites to want to link to yours? By providing what we call “bait;” content of various forms on your websites that is so enticing or interesting that other website owners just have to link to you.
Here’s a list of link baits that work consistently well…
Run Contests – The key here is to make your contest vote-based. For example, you ask entrants to submit their best answer to a question, and then you allow readers to do the voting. Not only can this become viral – those who enter are also likely to blog about it to their readers, thus providing links to your website.
Egobait – Appealing to the ego of others is a dynamite way to get links. Consider making a list of top movers and shakers in your industry, much like the Forbes 500 (only perhaps not quite that long.) Then contact each person on the list to let them know they made the cut. Odds are every person on your list will then link back to you.
Interviews – Again we’re appealing to the ego, only this time it’s on a one to one basis. Ask for and publish interviews from the influential people in your niche and you can be almost certain you’ll get not just a link from them, but from other websites as well.
Business Links – Join places like the Chamber of Commerce and the Better Business Bureau because they will link to you. Then get your business partners and other non-competing businesses to link to you as well. Anyone you do business with as well as any association that you’re a part of will likely place your link on their website.
Infographics – A good infographic will pay for itself in links back to your website. The key is to make your infographic timely, relevant and above all interesting. Check the resources section of this newsletter for 20 different infographic resources – everything from building your own periodic table (perhaps the periodic table of online marketing?) to creating typography infographics (such as word clouds, only better.)
Stories – Who doesn’t like a great story? Whether it’s written or on video, keep it tight, succinct and above all, interesting.
Drawings, Cartoons, Artwork, Amazing Photography, Etc. – Anything that visually pops can be a backlink magnet.
Videos – Okay, this one is so obvious I almost didn’t include it. But what makes people want to link to a video? The number one thing is humor. After that, great info conveyed in less than 5 minutes can work well, as can anything strange and unusual. Also, if you employ the element of surprise, so much the better. This doesn’t necessarily mean you show a tranquil scene and then have a scary screaming zombie-like face flash in front of the screen – just do the unexpected and you’ll increase the odds of getting backlinks.
Example: If you’ve got 10 dynamite tips on how to do something, deliver those tips in 60 seconds while standing on your head. Or deliver the tips with a timer running, and if you don’t get the tips covered in the time allotted, something surprising happens.
Use Social Media – The more tweets you can get on your content, the more Google Love you’re likely to get. And the more likes you get on Facebook, the more Bing will appreciate you. What’s the best way to get tweets and likes? First, create great content. Second, ASK your readers to like and tweet it.
Compile Content – There are several ways to do this. The oldest and perhaps easiest is to make a list of the best blog posts and articles you read this week. Another method is to aggregate content on a specific niche. You’ll want to be timely and comprehensive in doing this because it will make you the “go-to” site for that topic and you’ll get backlinks like crazy.
Cosmo-type Quizzes – Ladies, you know what we’re talking about. Guys, inside Cosmopolitan magazine you’ll find a quiz. It’s maybe 3 to 10 questions long, it’s fun to take, and the answers reveal something about the person taking the quiz. If you can make it interesting enough, people will want to share their answers (and the quiz) with others.
Submit Your Site to CSS Galleries – If your website has a great CSS design (or if you’re ready to get one) then you might want to submit your website to CSS Galleries. http://thecssgallerylist.com/ will submit your website to 100 galleries for $20, and those galleries that accept your site will of course provide you with a quality backlink.
Were any of these a surprise to you? Link baiting isn’t hard, it’s simply a matter of keeping your eyes open to the possibilities. Always be thinking, “How can I get great links?” Or when you see a site you want your link on, ask yourself the best way to go about it. Sometimes it really is as easy as ASKING for the link.
