Archive | February, 2019

The following information is for marketers ready to start their own coaching program. However, anyone could take the knowledge contained within to build their own $100,000 business from scratch. Bottom Line: Whether you’re ready to take on coaching clients or you’re just getting started, this information is for you.

There are practically unlimited ways you can set up a coaching program in hundreds of different niches. Obviously I can’t cover all the possibilities, so I’m going to outline one strategy that you can almost certainly begin implementing and teaching almost immediately, and it’s this: List building.

Every aspiring marketer knows s/he needs to build a list because that’s where the money is. Untold products have been sold showing people how to build and monetize lists. And yet there are thousands upon thousands of would-be marketers who simply don’t seem to be able to take that first step and set up their own list building system.

So here’s what you can offer them: A complete start to finish list building system that they can continue to use for years to come. In fact, you can even promise them a certain number of subscribers by a certain time frame once you get this process down.

What you will be doing is showing them step-by-step exactly how the entire list building system works, as well as helping them to get their list built. Whether you build it for them, have them do it or outsource is up to you and should be made clear from the onset. You could charge one price if they build it themselves under your direction, and charge extra if you do it or if you have it outsourced.

Now then, here’s the foundation you’ll want to lay with your clients from the start:

Caution: This first item might not seem important, but I’ve found that it’s actually THE #1 STEP that sets your clients on the path to success. Without this, their own self-doubt can wreck havoc, especially if you are having them do their own work (which, by the way, is the method I recommend rather than doing the work for them.)

So what is the first step? Building their confidence that what you are teaching them will absolutely, positively work. Because it DOES.

Let them know that if they follow your instructions and do the work, they will absolutely, positively succeed. Their success won’t be based on how good they are at marketing, but rather a proven system that has been working since the dawn of the Internet. Using this system is no different than turning a key in a new car – regardless of who turns the key, the car will run. Period.

Let them know they need to forget fads for right now and simply follow your instructions. How do basketball players get good at the game? By practicing the fundamentals like free-throw shots. List building is no different. If they want new-fangled marketing techniques, they can add them later once they learn the tried and true, proven fundamentals. In other words, they need to FOCUS.

You’ll be teaching them to create their own PAID sales funnel. This funnel will bring in traffic to build their list while producing enough immediate income to cover costs. They don’t even need to make a profit at this point – they simply need to break even. The profit comes from the mailing list they are building.

They can expect that once they get their system in place, their daily activity will look like this:

a. Buy one or more solo ads

b. Keep a careful eye on conversion stats – the object here is to break even. If a solo ad isn’t doing that, something needs tweaking.

c. Write an email to their list

d. That’s it. Simple, right? Even someone working a full time job will have time to do this.

Now we’ll cover what you’ll be coaching your clients to do, step-by-step. If you’re not proficient at any of these steps yourself, you can find plenty of videos and information on the net to help you along.

Create a VERY good reason for people to opt into your client’s list. The more specific the better. For example, “Discover how to make money online” is not going to convert nearly so well as “Discover how this retired kindergarten teacher averages $352 a day in 30 minutes by simply playing games on Facebook.”

The incentive to opt-in to the list should be every bit as good as a paid product, if not better. If using PLR, it’s got to be prime PLR and it should be renamed and given a new cover. The best option is to create a totally unique product available no where else, since this tends to increase opt-ins as well as lending instant credibility to your client.

Here’s an advanced tactic – offer TWO incentives to opt-in. The first is immediately delivered, the second is drip fed over a period of days or weeks. First, this provides incentive for the subscriber to give their very best email address so they can receive the rest of the incentive. Second, this also provides your client with a marvelous reason to write to their new list members daily. And third, it conditions new subscribers to OPEN and READ the emails they receive from your client.

Build a squeeze page. Simple often out-converts fancy. Think of it this way – the more you say, the more excuses you might be giving them NOT to opt-in. That said, simply asking for an email address without proper incentives does not work. You should have a great headline that arouses desire for the incentive as well as curiosity. A headline with 3-7 bullet points tends to work brilliantly when well written. If using a photo, do NOT use the standard photos everyone else uses. Instead, have the client either find something unique and captivating, or get them to use their own photo.

Advanced tactic: Write the squeeze page BEFORE creating the opt-in incentive. Yes, this does sound backwards, but it can have an amazing effect on your opt-in rate. Rather than trying to write a headline and bullet points about an existing product, you’re now free to embellish and get ultra-creative. Of course, the incentive will have to meet or exceed their expectations, so some moderation is necessary. But this technique can add another 10-20% to the conversion rate if executed properly.

Does your client need ideas for the incentive? Show your client how to research forums to see what people are asking. Teach them how to search Twitter for keywords and find tweets in real time about the topic. It’s good to make a copy and paste file of these questions and tweets for inspiration.

Track and test the squeeze page. Without getting too far ahead of ourselves, you’ll want to teach your clients the importance of tracking and testing, especially on the headline. A 5% increase in conversions can result in an added 500 subscribers for every 10,000 people who visit the squeeze page.

Plus, the better the squeeze page converts, the easier it is to monetize the funnel to the point of breaking even or making a profit. And when you have a high converting squeeze page, you also have more options when it comes to buying traffic. On the other hand, if a squeeze page is converting dismally, then only the very best traffic will result in a break even point, thereby severely limiting paid traffic sources to only a handful that convert high enough to make it pay.

Here are key points to optimizing this process:

Set the autoresponder to single opt-in. Losing a third of the subscribers from the very start because they don’t double opt-in is simply not an option.

Once the visitor opt-ins, IMMEDIATELY take them to an upsell page. In other words, once they enter their email address and click submit, the very next page they see is the upsell.

Deliver your incentive via email. This keeps them focused on the upsell page. At the top of the upsell page, let them know the incentive will arrive in their email box in the next 5 to 10 minutes. (Of course, if you’re linking directly to an affiliate page, you won’t be able to do this. But as your clients progress, they should create their own upsell. This way they keep 100% of the purchase price, rather than only getting an affiliate commission. This makes it even easier to break even, and even profit as they build their list.)

In the email the new subscriber receives, send them to a download page that contains one or more additional offers. This will make the funnel even more profitable, and of course more profits mean more money to use in further list building.

Don’t stress about how “pretty” the opt-in form looks or what the button says. Instead, focus time and energy on the headline – this is where the real increases in conversions are made.

If you’re not the least bit technical and don’t feel you can teach others how to build a squeeze page, then either buy software that does it for you, or outsource it. Do NOT let squeeze page building stand in you or your clients’ way.

Just to be clear – the point of the upsell and the product(s) you offer on the download page aren’t to make a profit, they’re to cover costs. If a profit is made, so much the better. But the goal here is to at the very least break even so that the list is built for free. The real profit is made when your client repeatedly markets to the list (without burning it out, of course.)

Let’s talk about the upsell. This is the product offer the new subscriber sees as soon as they hit the submit button to get the incentive(s) and join your client’s list. The upsell needs to be as closely related to the incentive as possible. For example, if your incentive is 10 ways to get free traffic, your upsell might be software that brings free traffic via social media. If the incentive is 99 tips to breeding and selling ferrets, the upsell might be a membership in an online ferret breeders club. (I have no idea if there is such a thing, btw, but it wouldn’t surprise me.)

Advanced tactic: Choose the upsell FIRST and then create the incentive to match the upsell. Again, it appears as though you’re placing the cart before the horse, but in reality you are targeting the exact prospects most likely to purchase the upsell.

The upsell should not be expensive. $5 to $19 seems to work best. Do NOT offer anything $20 or above. The one exception to this rule seems to be certain financial niches, but as always, TEST to be sure. Counter-intuitively, offering a $12 product as your upsell will often be far more profitable than offering, say, a $47 product, even though you need 4 times as many sales on the $12 product. The fact is, you typically will get far more sales at the lower price.

TIP: The sooner your client can get their own product to use as their upsell, the better. If your client doesn’t like to write courses or record videos, they can always outsource the work. Or they can get a coder to create a plug-in or a piece of software. Many times you can buy PLR software that can then be tweaked into an excellent give-away product. And getting minor changes made to software isn’t expensive, either.

Let’s talk numbers: If your client gets 100 new opt-ins for the price of a $50 solo ad, that’s 50 cents an opt-in. Sounds a little expensive, right?

But if your client offers a $12 upsell and 5% of the new subscribers take the upsell, your client has made $60, placing them $10 in profit.

And if just one person purchases a $30 product on the download page with a 50% commission, your client has made another $15, for a total profit of $25.

Bottom Line: Your client has invested $50 to get $75 and 100 new subscribers.

Multiply the above numbers by 100 and you’ll start to see the potential. In that case, $5,000 turns into $7,500 and 10,000 new subscribers. Of course it could takes weeks to do that, or even months, depending on how fast your client works.

Taking it a step further… let’s say each of those subscribers is worth on average $1 a month for 12 months – that’s another $120,000.

Obviously this is just an example and your clients’ numbers will vary. In the beginning your client may even be out of pocket money until they get their offer and their squeeze page converting well. But as long as they are getting subscribers and as long as they market to those subscribers, the profits will come.

Running numbers like these show you the importance of TESTING. In this scenario, if your client is only getting 50 subscribers instead of 100, they will only be making $37.50 for the $50 they’ve invested. True, they will make up the difference as they continue to market to their list. But it is much better to break even or be in profit from Day 1 so they can be continually reinvesting their profits to further build their list.

Google Analytics is all you need for testing. Create two squeeze pages with 2 different headlines and send 200 clicks through. Find the one that converts the best, and then test that page against a new one. Keep tweaking until the opt-in rate puts the funnel in at least break-even status or preferably profit.

Once you get the squeeze page converting well, test and tweak the upsell page. Remember, do not let your client invest heavily in traffic until the funnel is at least in break even status.

If your clients don’t track and tweak, odds are they’re going to fail. Yes, they might get lucky straight out of the gate, but more than likely it’s going to take some testing and tracking to really optimize the funnel. On the other hand, if you and your clients do commit to tracking and tweaking, then they will succeed. It really is that simple.

If you don’t know how to use tracking, outsource it and get your outsourcer to teach you how it’s done.

So your client is building a list – now what? Let your client know s/he has two options – churn and burn the list or build relationships. Both work, by the way. Constantly adding new subscribers and then sending them offer after offer will make money.

But the better option is to build relationships by sending out good content combined with offers. If your client already has products of her own, then she should offer those products within the first week of someone joining the list. New subscribers are HOT and in prime mode to buy. Some marketers say you should spend days and weeks “warming” the list, but the fact is if the list owner has products, those products should be made available to the list as soon as possible, regardless of price point.

Yes, there are people who will tell you that you can’t offer your $47 product until they buy the $7 product, or the $2997 coaching until they buy the $397 self-paced course. Hogwash. Customers will buy what they choose when they choose. But if they don’t know the product is available, they will never buy it.

Teach your client to continue sending rapport building valuable content along with offers, giving a nice mix of each.

Prepare your client in advance. This gets tricky – sometimes you guide your client in creating a high converting list building funnel, but when you ask them how often they’re mailing their list, they confess that they aren’t. Why? Usually it’s one of two reasons: Either they don’t know what to write to their list, or they’re afraid of getting hate mail. You can eliminate the problem of not knowing what to write by working with them on their autoresponder series or by showing them how to hire someone to write the series for them.

As to the hate emails, let them know every marketer gets a few and it’s no big deal. All they need to do is remove that flamer from their list and they’re good to go. Besides, hate mail can actually help them to sell more products. Show them how to write an email based on the nasty email they received and get them to send it to their list. They’ll find that people sympathize a whole lot more than they expect, and it actually builds a deeper bond with the nice subscribers. Plus oddly enough it tends to sell products as well.

Create a buyers list. Buyers are worth a whole lot more than freebie seekers are. That’s why you’re going to instruct your client to set up a buyers list. It can be as simple as asking buyers to sign up for free updates for life. Then set the autoresponder so that when they join the buyers list, they are removed from the prospect’s list.

Instruct your client to send only premium offers to the buyers list. After 30 – 60 days if people haven’t purchased from the prospect’s list, go ahead and start sending them solo ads. That’s right – your clients can not only build their own lists with solo ads, they an also sell clicks. Selling clicks is easy money and a great way to monetize even those prospects who never make a purchase.

Solo ads give you (and your coaching clients) fast, targeted and consistent traffic. You won’t get that using free methods. You can start small and scale up. You can control where your traffic comes from and you can immediately monetize it so that it pays for itself.

Want to know how the pros get their traffic? Many of them use solo ads. Sure, they’ll sell you products on how to get free traffic, but when they want a steady stream of new prospects and customers, savvy marketers use solo-ads, regardless of what niche they’re in.

You know those ads you see for push-button make money solutions?

Solo ad mailing is as close to push-button as you can get. The tricky part is getting your system to convert well enough to break even or better.

Once it does, it’s simply a matter of buying solo ads and adding to your ever increasing list.

Here’s what you and your coaching students need to know:

Udimi.com is an excellent place to get started. So is asking owners of lists, regardless of niche. Blog owners, affiliates, product owners, etc., who are in your niche are good prospects to do solo ads for you.

Always purchase “guaranteed clicks” rather than mailing to a certain number of people. For example, if you buy 100 clicks you know you’re getting 100 clicks (or likely a little bit more.) But if you have your solo ad sent to a list of 10,000, you don’t know if you’re going to get a 1,000 clicks or NO clicks.

Provide a swipe email to the list owner. Most solo sellers do NOT accept ads for paid offers, so offer something for free (as we discussed earlier.) The person sending out your offer will use their own name as recommending your freebie to their list.

Target your clicks. If your swipe is generic blind copy, the sender will have an easier time getting the number of clicks you purchased but the clicks you receive won’t be as targeted. For example, if you don’t tell much about your offer so that it can appeal to the masses, your sender might only need to send out 400 emails to get 100 clicks. But those clicks won’t be very targeted. However, if you pre-qualify your leads by giving them lots of detail about what they’ll be getting when they click, then you’ll wind up with much more targeted leads which is exactly what you want. In our example the sender might have to send 1,000 emails to get your 100 clicks, but it doesn’t cost you any extra and you wind up with a much more qualified list.

Just to be clear, an example of blind, un-targeted copy is: “Get this great system for making money fast – and it’s free!” The recipient has no idea how the system works or what they’ll have to do to make the money. Targeted copy might read: “Offer this simple video making service to local businesses and you’ll make money fast – get the complete system for free!” Now they know exactly what they’ll need to do, and in this case you’ll only get people on your list who are actually interested in doing local marketing.

Buy smaller sized solos, especially at first. Test a list by purchasing only 100 clicks and seeing how well they convert. If you like the results, purchase more.

To get more clicks, spread them around. If you’re shooting for 1,000 clicks a week, you could get one 1,000 click mailing, or ten 100 click mailings. Nearly every sender likes to over deliver on clicks, so if you book 10 mailings of 100 clicks, you’re likely to get 110 to 120 clicks each. If you book one mailing of 1,000, you’re likely to get 1,020 clicks or so. This means by doing a larger number of smaller mailings, you can get more clicks. Of course, if you’re getting a price break on a larger mailing, you’ll need to factor that in as well.

Always track. If you’re using udimi.com, their system already tracks how many clicks are delivered. But you’ll still need to track conversions.

Separate out the buyers and treat them like gold.

Follow up relentlessly. Stay in contact, forge relationships, engage and sell.

Segment. Besides separating the buyers from the prospects, you also want to separate them by interests. For example, if you’re in the make money through marketing niche, you can segment into online, offline, video, traffic, etc. You can do this through the products you sell and give away. One great method is to create a short and powerful report that you offer to your list on a specific topic. Anyone who signs up for that freebie is now on that list, and you know for a fact they are interested in that topic. Find or make worthwhile products on that topic and send those offers to that list.

Segmenting can be highly profitable because you are further targeting your customers and honing in on exactly what they want. Yet most marketers don’t segment or do a poor job of it. Teach your coaching students how to do this and you can easily add an additional five figures to their bottom line.

And by the way, any time you see a marketer bragging about making ridiculous amounts of money from tiny lists, segmenting is how they’re doing it.

If you haven’t yet used solo ads yourself, I recommend you do so before you start coaching others on this business model. You’ll discover many more tricks and tips along the way that I didn’t have time to cover here.

Once you master the skill of building profitable lists using paid traffic, you can branch out into banner ads, Facebook ads, Bing ads, etc. There is a world of possibilities to bring targeted traffic in day after day for free simply by setting up a funnel that makes you as much money as you pay for the ads.

Everything else after that? Gravy.

One last thing – how much should you charge your coaching clients? In the beginning you’ll want to start low – $200 to $300 a month. As soon as you have a couple of great testimonials, you can likely double or triple those fees.

Did you know that you can get all the targeted traffic you want if you learn to work closely with Google Trends? The trick is in monetizing the traffic, but if you pick the right niche, monetization will come almost naturally.

This Google Trends technique is great for someone who loves to create content around a variety of topics and who enjoys quickly moving from one hot story to another. So for those people who have adult attention deficit, this might be the perfect business idea because your topics will be changing daily.

Here’s how it works: First, choose a fairly generic URL. A good choice is one that is short, catchy and doesn’t lean towards any particular niche. Yahoo and Google come to mind as great examples.

You’re going to be using WordPress for your website, so go ahead and install that. You can monetize with Google Adsense, Amazon or any method you choose. Download a free WordPress social toolbar and add it to your website.

Set up a new Facebook and Twitter account for your new website. You want to position yourself as someone who reports on news on a daily basis – that’s why you want these new accounts. No doubt your old accounts are being used for something else, and you don’t want to confuse the two. The sole focus of your new accounts is to report news and insights on the news. Once you’ve got your new social accounts, link to them from your website.

Now then, go to Google’s Trending Searches page and see what’s hot today. It’s best to be on the site as soon as it updates so that you can move quickly, because time is of the essence. Waiting a few hours or a day can cost you a lot of traffic and potential profit. The sooner you can create content on a hot topic, the more traffic you can get.

Choose trending topics that have longer keyword phrases, as they will be easier to rank for. For example, on one of my recent searches, ‘Dirk Nowitzki’ and ‘The Masked Singer’ were both hot. I’d choose the masked singer because it will likely be easier to rank for.

Of course, your choices will also depend on what you feel comfortable covering. Celebrities, hot news and anything controversial are good topics to write about. Think National Enquirer and you’ll get the idea.

Choose your keyword and do some research so you know what you’re going to write about. Then write 500 to 1,000 words on the topic. This should be highly digestible, readable content that people will enjoy and appreciate. This doesn’t have to be simply informative – you can give your own opinions and insights to make it unique and sharable on social media.

Each time you add a new post, share it on your social platforms. The more sharing you do, the more followers you’ll get, and the more your content will be shared. The fresher and more timely your content is, the more it will be shared on these social medias.

This is a simple business model but it works really well. You can generate a lot of traffic by using this exact method and you can monetize with CPA banners, AdSense, Amazon, etc.
Personally, I recommend leaving all of the advertising off for at least the first couple of weeks. Focus on building your traffic first, and once the traffic is flowing go ahead and test different methods of monetization. Don’t clutter your whole site with ads – keep your site looking professional, not cheap.
You aren’t limited to Google Trends. You can also get news from the major websites and write about that as well. But do choose one Google Trend trending search each day because that way you can be certain that you will be hitting topics that are being searched for a great deal.

Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success.

Say your goal is to make $10,000 a month with your online business, since that’s a very popular goal among Internet marketers.

How do you want to make that income? Perhaps you want to create and sell products in a particular niche, or list build, or do CPA, or build a membership site. Your first step is to decide what it is that you want to do and what niche you want to do it in.

I suggest running some numbers as well. For example, if you’re creating products then you need to sell 100+ $97 products a month to reach $10,000 a month. Or sell twice that many if you’re using affiliates and paying 50% commissions.

If you’ve got your niche selected but you don’t know what to do next, then your first step is to find every big marketer in that niche and get on their lists. See what they’re doing, what they’re saying, and especially what they’re selling. This should give you some terrific ideas in less than a week’s time. Write down all of your ideas, even the ones you think are silly or beyond your reach.

Now then, narrow your choices. Maybe you’ve decided to create a blog, build a list and sell affiliate products and your own membership site. Now you have a plan. You can get basic info from the Internet on starting your blog and list building to get you started.

Next, you’re going to analyze what your competitors are doing that’s working in terms of blogging, list building, selling affiliate products and running a membership site in your niche. This is information you won’t get out of any course. It’s been said that if you want to know the real secrets of what the best marketers do, then you should watch what they do rather than listen to what they say. That’s why you joined your competitors’ lists, to see how they’re doing what they’re doing.

Questions to research:

How are they getting traffic?
Where do they get their links?
Who are their affiliates?
What is their content strategy?
What is their unique selling point?
How do they structure their websites?
Who is their audience?
What is their website or product missing?
And so forth.

There are multiple tools online to help you do this which you can research on Google. This isn’t a tutorial I’m offering you here so much as a mindset:

Success is simple, because no matter what you want to accomplish, in most cases someone has already done it or something very close to it. You don’t need to reinvent anything, you just need to find out what they did and go do it yourself.

Mind you, I’m not suggesting you infringe upon any copyrights. Rather, I’m suggesting that there are no wheels that need reinventing. Furthermore, if someone else can do it, then you certainly can as well. You can outsource anything you cannot do and fill in the rest yourself.

And you don’t want to “copy” when it comes to content. Let’s say your entire strategy for earning $10,000 a month is to build a $97 membership site and keep it filled with 100+ members. Let’s also say that someone else in your niche is already doing that. Should you copy them? Not exactly. By all means use their methods for traffic and lead generation, since those are obviously working. But create your own brand, your own unique selling proposition and your own unique content. Furthermore, whatever it is they’re doing, you want to do it better in some way. This means delivering more results, or delivering those results in an easier way, or something that sets you apart and above the other membership site. This will make it easier to get and retain members.

Focus your efforts on taking care of your customers and you’ll find the money tends to take care of itself. As Zig Ziglar used to say, “When you help enough people get what they want, you’ll get what you want.”

Now then, don’t restrict your reverse engineering to your own niche. Many times you can gain valuable insights from other niches that translate nicely to yours. For example, you might be in the fashion niche and you see a financial membership that sends out a CD every month, or has a hotline, or somehow personalizes content for each member. Is this something you could do in your fashion membership? Perhaps you send out a CD of the latest styles and patterns. Or you have a fashion ‘hotline’ on your site that offers the latest fashion industry insider’s news. Or you have a feature that shows members how each new clothing line would look on their particular body build.

Mind you, I know nothing about fashion, in case you couldn’t guess. My fashion style is simple: If it’s comfortable and doesn’t make me look silly, I wear it. Perhaps there’s a need for a fashion website for people like me.

My whole point is this: Stop thinking you’ve got to start from scratch, or that every answer is hidden inside the latest marketing info product. The truth is you already have the capability to discover exactly what is working – because success leaves clues. All you have to do is play detective, follow the clues and get busy reverse engineering your own success story.

If you don’t know where you’re going, you’ll never get there, right? That’s why your very first step in getting to where you want to be is deciding right here and right now what it is that you want.

What is your next big goal? Maybe it’s $10,000 a month income. Maybe it’s more. Maybe it’s something else entirely. Whatever it is, I challenge you to write it down right now.

Good. Now then, it’s truth time: Where are you right now? That is, what are your work habits? What are you pleased with? What are you disappointed about? How are you feeling about your life right now? You are you in this moment?

Go ahead and write that all down. Just write down whatever comes to mind, because it’s going to help you in your quest to get what you want.

You’ve just made a list of where you are right now, so you might guess what comes next – is this what you want? Or are there things you want to change? Where is it that you want to be in life? What things, joys, desires, etc.? Make a list.

Now compare your two lists – the one of you now, and the one of what you want in your life. This is a visual representation of the gap that lies between where you are now and where you want to be. Congratulations, you now have clarity on what you need to do to get to the life you want. Anytime you want to make a profound shift of any kind, write down where you are now and where you want to be so you can visually experience what needs to change.

Your next step is to write down what you need to do to get to where you want to go. What habits do you need? What changes do you need to make in your life to be the person you want to be? Write those down and then decide if you’re ready to commit to them. This is the bridge from where you are to where you want to be.

Remember that big goal we talked about in the beginning? Getting clear on where you are now, where you want to be and what you need to do to get there lays the foundation that allows you to reach for your goal.

Whatever plans you have, they are useless unless you can execute them. Taking real stock of where you are versus where you want to be allows you to see exactly the new habits and skills you need to become the kind of person who can reach your lofty goal.

The problem with typical goal setting is you set a goal and then you try to reach it. But that doesn’t take into account that you might not be ready to reach that goal. You might not have the habits, the skills, the confidence, the knowledge, etc.

Once you start doing what you need to be doing, it becomes far easier to reach that goal. For example, if you want to work a 4 hour work day but right now you spend 4 hours just surfing the Internet, you know what change you need to make.

In order to reach your goal you’ve got to first become the kind of person who can reach your goal. Most people get it backwards – they think they will become the person they need to be to reach the goal once they have the goal. That’s like thinking you won’t put fuel into the stove until after the stove heats the room. It just doesn’t work like that. You become the kind of person who can reach your goal – whatever your goal might be – and then you can reach it.

So if, for example, right now you try to go it alone in your business, then you know that you need to learn how to reach out and make connections as well as learning how to outsource some of your work to reach that next level of success.

If you lack skills, tools or confidence needed to reach your goal, then you need to get the skills – either by learning them or hiring someone else. You need to get the tools. And you need to develop the confidence. None of this needs to take long. You can find the right person with the right skills in just days, maybe even hours. An afternoon of Google searching will provide the right tools. A quick course on confidence will get you moving in the right direction, making progress each day. You might only need a tiny boost in confidence to get to the next step, which will then fuel your confidence even further.

That was of course just an example. I don’t know what you need to become the person who can achieve your big goal. Only you know that – and you do know it, you just have to be willing to look within to find the answers.

Until I started looking at where I am in life versus where I want to be, goals were a difficult, tiring thing to reach. But now that I focus my efforts on always becoming and then being the person who achieves these goals easily, the goals are naturally much easier to attain.

Continuity programs that provide ongoing revenue are the ultimate product – when they work. In fact they sound amazing in theory – create a membership site, throw up some new content every week or so and get paid month after month. But let’s face it, memberships do not work in every case.

Unless you’re selling access to web hosting or a vital piece of software, people are going to consider your membership to be something of a luxury item. This means when they want to save a few dollars, your membership is going to be the first thing they cancel if you’re not delivering amazing value month after month.

Conversely, creating a one-time sale product such as a book or recording means you have to make new sales to get new payments. They pay you once, they get the product, and until you create your next product and offer it to them, there’s no more income from that customer (selling affiliate products aside.)

However, it is far, far easier to sell products that are one time payments than it is to sell memberships that go on forever.

That’s why I’d like to suggest a hybrid of the two, sort of the best of both worlds.

Choose a problem that your niche is trying to solve. This should be something significant that takes time and education, like increasing traffic to their website. If your topic is too simple – removing a wart, for example – it won’t work for this hybrid model.

In addition, you want a topic that is highly VALUABLE to the customer. Again, getting traffic to their website is a good example because significantly increasing traffic can mean a substantial increase to their bottom line.

Now then, create your product in installments. For example, you might be teaching 12 different traffic methods, so you can create 12 videos, one on each method. Or you might do 12 modules with several videos in each, depending on how in-depth you are going.

You are going to release your installments one at a time – for example, one every certain number of days. Weekly is good, but you may find that 5 days or even 10 days works better in your case.

Write your killer sales letter, and offer two payment options: One is to pay in full and the other is to make payments. So if you’re charging $199 for the course, you might offer an option of 3 payments at $75. This way they get a discount if they pay in full, but you’ll get more orders because you also take payments.

And as long as you deliver on your promises, you’ll likely find that the vast majority of those who opt to make payments do indeed make all of them, whether you are taking payments over 2 months, 3 months or even longer, so long as it’s a fixed term.

Should anyone cancel before they make all of their payments, they will lose access. It’s up to you if they lose access to the entire course, or only to the portions they did not pay for. Personally I would opt for the second choice.

Another option is to hold back bonuses until the final payment is made. For example, if you’re selling a product with an option of 4 monthly payments, then the customers get the bonuses once they’ve made that fourth payment and no sooner.

I think you’ll find that by taking payments on higher priced programs, you will make more money than if you sold inexpensive programs or if you sold memberships. And just like any product, you can create it once and continue to sell it for years to come.

This means you can set up a new profit stream as often as you choose – you could release a new product every month if you like, or even more often if you outsource.

Have you recently created a new page on Facebook, or just about to get started? If so, here’s 22 proven ways to get noticed, get Liked and create engagement on Facebook.

1. Use videos that are only revealed when they like your page. Make sure the videos are very good to excellent – you don’t want to disappoint. Short and great is much better than long and boring.

2. Offer a free ebook, but only when they like your page. This is just like offering an ebook for an email address, only with viral possibilities.

3. Run a competition. Run LOTS of competitions. People love contests – they’re fun, they get to win stuff, and you don’t look like you’re promoting but you do build your list – it’s a win-win for everyone.

4. Ask questions on Facebook. Nothing promotes engagement more than asking and responding to people’s ideas and especially opinions on a hot topic. In fact, questions get double the rate of comments that statements get.

5. Do you know what’s even more powerful than questions? Fill in the blank posts generate 9 times as many comments as regular posts. For example, “The thing I love about Sunday is ____”

6. Add a Facebook Social Plugin to your website and blog. Yes, some marketers still haven’t done this, yet doing so can result in more exposure, more fans, more business… etc.

7. Did you write a new blog post? Then share that content on your Facebook page.

8. Use photos and videos whenever possible. They get shared 2-3 times more than written content.

9. Find places to add a link to your Facebook page. Email signatures are a great one, so are articles, blog posts, other social media, forum signatures, etc.

10. Go for quality over quantity. Post once or twice a day with really great posts. The exception? If you’re posting news – then you’ll want to post slightly more often.

11. Post news. Anything that is relevant and current for your particular niche. If you look like you are on the breaking edge of what’s happening, people will naturally pay attention to all of your Facebook postings.

12. What’s the fastest way to grow your fan base? Advertise. Remember, your list of Facebook fans is akin to having a mailing list – so it can pay to build that fan base quickly.

13. Rotate your ads often. Daily is best. You’ve got to keep it interesting, and anything they saw yesterday is-not-interesting. Conversion rates can drop a whopping 50% by the second day of running the same ad.

14. Give people a reason to like your page. Incentives work great. But even using the word “because” can increase your likes. “Please like our page because we want to help as many people as possible.”

15. Offer something special just to your Facebook fans. For example, a product discount or a special bonus when they purchase your product or service.

16. If you’re offering a sale, use either the keyword “$ off” or “coupon,” since these two keywords tend to produce the highest response. Offering a certain dollar amount off will tend to produce twice the results of offering a certain percentage off of the regular price. Why? Probably because most people don’t like math.

17. The shorter the post, the higher the level of engagement. Memorize that rule.

18. Post when people aren’t working or aren’t as busy. User engagement tends to be 20% higher when you post from 8pm to 8am. Of course, you’ll need to know where the majority of your audience is to make this work. If your fans are all over the planet, then you can likely post anytime for good results.

19. Share other people’s stuff. Did you know that when you share someone’s content on Facebook, you can create a notification to tell them you shared it? Write their name in the status and Facebook will alert them with the mention function. This is a great icebreaker for networking with other people in your niche.

20. Have an awesome header image. Pay to have this created if you don’t have the skills because it makes an excellent first impression.

21. Engage. Engage engage engage. Like other people’s content when it fits well with your audience. Respond to comments. Always stay positive. And have fun.

Every niche has its share of movers and shakers, including yours. So how do you get those big personalities to share your amazing content with their readers?

First, you should have built a foundation of quality content. Have at least a half dozen posts on your blog, and make sure that each one of them is either chock full of well-written targeted content, or entertaining or both. No one with a reputation is going to send traffic to your site if they can’t vouch that it’s worth their audience’s time.

Now then – make a list of the interesting personalities, experts and big movers in your niche for a blog post you’re going to write. Include background information on them, accomplishments and why they’re important. If you like, rank them according to any criteria you choose – influence, charm, good looks – it’s your post so you can do it as you choose.

For example, depending on your niche, your post might be titled: The Top 50 Flower Bloggers or The Top 25 Movers and Shakers in Finance.

These lists of top people in a niche or industry make for extremely share-worthy content, but you’re going to take it one step further to ensure it gets passed around. Contact each person on the list and congratulate them for making it onto the list. Some of them are sure to tell their own readers about your article through social media and their own blogs and websites.

About ranking these experts – what if some of them are upset with you for not ranking them at the top? First, not everyone can be number 1 – it simply is not possible. Second, even if they are a bit miffed, you can use that to your advantage by gleaming additional blog posts and even publicity out of it. Third, you can write this post annually.

That way, next year those same people may have gone up in the ranking, in which case they are likely to brag about this to their audience. In fact those who are lower on the list may try to curry your favor, and those higher on the list may add you to their inner circle. Really, it’s a win-win no matter what happens, and in the process your content gets shared multiple times.

BONUS TIP: Now that you have the attention of the experts, choose a hot topic and ask them to weigh in. Even if you just get 2 or 3 to share their opinions, you’ll have another piece of great content that is likely to get shared throughout your industry.

BONUS TIP #2: Do a blog post on “What 22 Top ___ Say About ___.” This is easy and practically writes itself. Simply email the experts from your list of experts and ask them for a quote about a current topic or trend in your niche. Then compile their responses into an article or blog post. Be sure to let your contributors know when you make your post, so they can share the link with their audiences, too.

For those marketers who have been around for a few years, you’ll remember back when PayPal was suddenly and often mysteriously limiting people’s accounts without warning. Well, as Yogi Berra used to say, “It’s déjà vu all over again.”

In the past month, PayPal has placed limits on accounts of some pretty serious (ie: BIG) online marketers.

As you know, PayPal is one of the largest payment platforms on the planet. They make it super easy for marketers to take payments and sell just about anything online and offline, too.

But here’s the problem that crops up from time to time… when PayPal doesn’t like something about your business, they don’t call you to talk about it. They don’t send a warning letter or give any kind of indication that they’re not happy with how you’re doing things. Instead, without warning, they ‘limit’ your account.

What are account limitations?

According to PayPal, account limitations are temporary restrictions placed on a specific account that could prevent withdrawing, sending, or receiving money.

Having limitations on an account doesn’t necessarily mean that you’ve done anything wrong. Rather, they are used to help protect both the buyer and the seller.

PayPal will sometimes tell you why they’ve limited your account. Other times, it’s anyone’s guess, and you can spend hours on the phone with their representatives and still not have an answer.

It can be frustrating, infuriating, and even business killing if you don’t have an alternate way to take and send payments.

Possible reasons a PayPal account is ‘limited’ may include:

1: Selling things that are against the PayPal acceptable use policy (AUP) or terms of service (TOS).

This one is obvious. Read their AUP and TOS, and if you have questions, call PayPal and ask them. Examples of items you can’t sell using PayPal include guns and prescription medicines, as well as illegal drugs.

2: Making claims you shouldn’t be making.

If you’re promising monetary results, using misleading copy or doing anything that implies people will get certain results – stop.

Possible examples: “This diet will remove 22 pounds of ugly fat in 11 days.” Or… “This system will make you $100 a day.” Never promise certain results, or any results, for that matter. You can share the results others have gotten without implying that anyone else will get the same results.

3: Too many disputes and chargebacks.

No payment processor likes getting disputes and chargebacks, and too many of them will raise an instant red flag. Take care of your customer service and make it super easy for customers to contact you. If someone asks for a refund, take care of it as soon as possible. Have a clear refund policy in place that is easy to find.

4: PayPal suspects an unauthorized person is using your account.

According to PayPal: If PayPal believes someone is using your account without your knowledge, the account could be limited to protect you from fraudulent charges while PayPal investigates the suspicious transactions.

Similar steps may be taken if your debit or credit card issuer or bank notifies PayPal that someone has used your card or bank account without permission.

5: Encouraging customers to somehow break the law.

For example, if you’re selling software that steals something from websites or people, you’re encouraging your buyers to do something illegal. There might be a lot of grey area here. For example, a car could be used to run someone over, but no one is going to shut you down for selling a car. However, the same might not apply to a tool used to break into a car. If you’re selling information, software or items that could be used to harm someone else (within reason) you might want to reconsider.

6: Taking donations.

If you haven’t provided documents confirming you’re a registered nonprofit organization, PayPal will limit your account until you gather the documents necessary to satisfy regulatory requirements.

7: Using the term, “Lifetime” in your guarantee.

What is a lifetime guarantee, anyway, and how do you issue a refund a year later? You don’t.

Payment processors have a certain time limit for refunds. In PayPal’s case, it’s 6 months, subject to terms, conditions and changes.

If you are offering support, do it for a reasonable time period. After all, you can’t support software or answer questions for the rest of eternity, or even the rest of your life.

If you are offering a refund, 60 days works well. It’s long enough to make the buyer feel confident, and also long enough that they often forget to ask for a refund even if they want one.

8: Traveling abroad.

According to Paypal, here’s how to avoid account limitations while traveling.

Traveling outside of the country may trigger a warning with your account and can lead to account limitations, but you may be able to skip the hassle.

– Before your trip, set up a travel profile in your account by logging in to your PayPal account from a trusted device, such as your home computer.

– Select Profile and Settings.

– Enter information about your trip, including the dates and location of travel. You’ll also be prompted to provide a phone number and email address PayPal can use to contact you while you’re traveling if necessary.

Tip: In order to successfully set up your Travel Profile, your trip must begin within 30 days and cannot last more than one year.

9: Sudden, rapid changes in what or how much you sell.

If you start to sell an entirely new type of product, specifically higher-end items like jewelry; or there’s a rapid increase in sales volume, your account may be limited while PayPal reviews it.

10: Being An affiliate For Your Own Product Via A Separate PayPal Account

PayPal has something called the PayPal Adaptive Payments API that is used to pay instant commissions.

For example, as an affiliate you sell Bob’s eBook. For each sale you make, you receive an Instant commission right away, the moment the sale is made.

This is possible because your PayPal account is linked to Bob’s, or to a system such as JVZoo that allows for instant payments.

Whilst this is perfectly acceptable in the scenario mentioned above, when you are an affiliate for Bob’s eBook… PayPal may look very differently at this if you are an Affiliate for your own product and receiving Affiliate Commissions into your Personal PayPal account as a result of the marketing efforts you are making to sell your own eBook.

If you are either paying or receiving instant commissions, to yourself in this way my best recommendation is to immediately stop. It could like money laundering.

The concern that PayPal Adaptive Payments API is responsible for accounts being banned was recently squashed when JVZoo CEO Laura Casselman published an update on the companies social media channel.

Casselman said “There’s been a lot of discussion lately about the risks of your PayPal accounts becoming limited or banned, Unfortunately, with the lack of information supplied to those who have had their accounts negatively impacted. We can tell you that PayPal is NOT against the use of their adaptive payments, instant payments, or our industry as a whole. JVZoo has always worked closely with PayPal and we have a dedicated team there who we’ve been sharing your concerns, posts, as well as the mass misinformation being shared.”

To further settle concerns, JVZoo have also released a new feature which now allows you to manually go into your JVZoo account and set your affiliate commissions to delayed / manual payouts rather than instant if the affiliate prefers.

WarriorPlus, another popular Affiliate platform has decided to handle things differently. Here they suggest using the Warrior “Wallet” system which puts a layer of protection between vendors, affiliates and partners. Payment goes into the wallet for seven days, and then can be drawn out via PayPal, Stripe or Veem.

We don’t know if the latest round of PayPal limits was caused by instant commissions, adaptive payments or… what. No one outside of PayPal seems to have the answer.

What we do know is the following:

If you use PayPal, you’ll want to follow all their rules and stay away from instant commissions.

Have a backup. Always have a backup. If PayPal one day tells you to take a flying leap, you want to be able to flip the switch to your back up system, whether that’s Warrior, ClickBank, your own merchant account or something else.

Never keep more money in PayPal than you can afford to lose, should the worst happen and your account is permanently limited or closed.

This means keeping enough in your account to pay vendors and issue refunds, and continually transferring the excess into your checking account.

If your account is limited, you might receive a notification via email or on your account overview page.

Respond to this warning immediately by logging into your PayPal account and taking the necessary actions to help you avoid account limitations altogether.

Visit the Resolution Center to review details of why your account has been limited. This is also where you’ll find the requested information from PayPal.

Requests will vary depending on the issue but some possibilities are:

– Invoices from your suppliers
– Information about payments
– Proof of shipment, tracking information, and buyers’ information
– Proof of address
– Proof of identity

When does PayPal remove account limitations?

From their website: The time it takes to have account limitations lifted varies depending on the issue. The fastest way to keep the process moving is to submit the requested information as quickly as you can. Once you have, we’ll get back to you, usually in three business days or less, with next steps. We may request additional information. Tip: You can view your account status at any time in the Resolution Center. If for any reason you can’t complete the necessary steps to remove the limitations, contact Customer Service directly for help.

According to the PayPal website, if you’ve completed the steps to remove the limitation and your account is still limited, it means one of their specialists still needs to review your information. And if they need more information, they will email you.

Once their review is complete, they will email you. And they also want you to know that their customer service specialist can’t lift your limitation over the phone. Meaning, I imagine, that no amount of pleading, begging or badgering will get the account limit removed when you talk to them.

A few more tips to avoid limits on your PayPal account:

If you haven’t already done so, verify your account. PayPal closely monitors new accounts since these are the accounts most likely to be connected to crimes and scams.

To verify your PayPal account, add a credit card and a bank account, and verify both of them.

Verification of a credit card is automatic (make sure the credit card has the same address you gave PayPal.)

Verification of a bank account involves PayPal sending two deposits to your account of less than a dollar each. Once you see these amounts in your account, log into PayPal and enter the amounts to verify the account is indeed yours.

Your new account will have limits on how much you can receive and withdraw until you provide information on your identity. This can be as simple as providing a tax number, or in some cases sending copies of national ID cards.

If you’re just opening a new PayPal account, use it sparingly the first month. Since most fraud happens within 30 days, PayPal is especially vigilant during this period.

If you are expecting to receive a large sum of money, then you should call PayPal ahead of time so they expect to see the extra funds. In other words, if you are planning a large product launch, make sure you let them know ahead of time.

When you first signup for Paypal Website Payments Pro, there’s a survey that you have to take. Make sure that you check off higher numbers in terms of how much money you anticipate making every month.

Contact Paypal to make sure that your account is not limited in any way in terms of how much money you can accept per day. Sometimes limits are placed depending on various factors relating to your credit history or background checks.

Make sure your name or the name of your business is on your PayPal account and that it exactly matches your bank account and credit cards.

Use the exact same addresses and phone numbers that match your bank account and credit cards.

Always use trackable methods of shipping if you ship physical goods in case a dispute is filed against you.

Make sure that your FEIN or social security number exactly matches the name of your business on the account.

Stay away from using proxies for your IP address. There have been rumors that the company logs the first IP address each user uses to create his or her account with. Using a proxy would hide your real identity, providing you anonymity; however, this action raises a red flag at PayPal, often resulting in your account getting limited.

If your account does get limited, opening a second account likely won’t be much help. By the Terms of Service of the company, you can have one personal and one business account. If you create, for example, a personal account, and it ends up getting limited, and if you register for another personal account at the firm, it will likely get limited as well.

What if the Account Limitation is NOT Removed?

PayPal can hold your money for 180 days. And even then, you might have to remind them to send you your money. There have been stories of people who, once they exhausted all other avenues, contacted one or more government agencies. Which agencies you contact will depend on which country you live in. And as some of these stories go, their money was (or was not) released within days.

Without providing legal advice, if you’ve done all you can with PayPal and they are still holding onto your money, there is no reason NOT to seek help from any agency willing to look into it, such as your state attorney general or consumer protection office if you’re in the U.S.

And if the amount is large enough, you might even seek legal help.

Here are the two big takeaways from all of this:

1: Follow PayPal’s rules, and always err on the side of caution.

2: Be ready for anything, meaning don’t leave large sums of money in PayPal, and do have a backup payment processor ready to go at a moment’s notice.

As Yogi Berra used to say, “It’s tough to make predictions, especially about the future.”

No one likes refunds. You don’t like them because they’re a hassle and they (seemingly) cut into your profits. Your payment processor doesn’t like them because it makes them nervous. While not as bad as chargebacks, too many refunds will raise a red flag and cause your processor to wonder if you’re a bad risk. Your customer doesn’t like them because it means they’re unhappy. Here’s 9 ways to reduce refunds so everyone wins…

1: Lengthen your return period.

It might seem counter-intuitive to offer a longer return period, but studies show it can actually reduce refunds.

Let’s say that right now you offer a 30 day guarantee. This gives your customer a sense of urgency and pressures them into initiating a return faster. But if you lengthen your return window to 45 to 90 days, you trigger what researchers call an endowment effect. The longer a customer has a product, the more of an attachment they form with it, which means they are less likely to return it.

And, because customers tend to wait until the last moment to return an item, extending the guarantee period also means they are more likely to forget to initiate the return.

In addition, a well-crafted and value added return policy can boost sales and reduce cart abandonment. Prospects are more likely to take the plunge and buy your product if they feel safe and secure doing so, and a liberal return policy does just that.

2: Include a welcome letter.

You used a sales device (video, sales letter, etc.) to sell them on buying the product. Now you’re going to sell them again on what a great decision they made.

Buyer’s remorse is a powerful thing, but you can head it off with a carefully crafted letter that reminds them of the biggest benefits they’re about to enjoy with your product, as well as what a great deal they got, and how this is going to help them to achieve their goals.

You might also include additional information and resources (such as a gift) or just generally build up their excitement level to fever pitch. A gift might be as simple as, “Because you are one of the elite cyclists who took advantage of this once in a lifetime offer, we’ve included a free gift as our way of saying thank you, and to welcome you into our tight-knit group of world class cyclists. Simply go to YourAmazingWebsite.com/freegift to claim it.”

The idea is to make your customer feel that you are overdelivering on value, which hopefully, you are.

3: Get them off to a fast start.

If you’re selling a large information product, add a Quickstart Video or Guide to get the customer oriented and started in the right direction.

You’re letting them know where to begin, and you’re helping them to consume the material more easily. Remember, if your customer feels overwhelmed or they think there isn’t enough time to figure all this ‘stuff’ out, they may give up and decide it’s just not for them.

But if they get a result quickly – even a small result – then they’ve got the positive feedback that tells them they can be successful at this.

4: Send out bonuses over time.

Let them know before and after the sale that they are going to be receiving some extraordinarily valuable bonuses over the coming weeks.

Before sending each bonus, send out a teaser that tells them to be on the lookout for the bonus. Often the anticipation is just as important as the bonus itself, so really heighten the suspense and get them excited for what’s coming.

Then send out the bonuses periodically – perhaps once or twice per week. Keep the bonuses coming for a period of time longer than your guarantee. For example, if you have a 60 day guarantee, offer 10 bonuses, one per week. These could be 10 videos from another course on how to do something, or they could actually be 10 separate bonuses.

If the bonuses are all stand alone products (and not split up over several weeks) then be sure that the very best bonuses are given out LAST. This can greatly reduce refunds, since people are looking forward to receiving that BIG bonus and they know they will miss it if they refund.

You can also send out just one large bonus after the refund period if you like, but I prefer to send a chain of them. This way my new customers become accustomed to opening and reading all of my emails, because they are watching out for the next bonus, and the next, and the next and so forth.

5. Call them on the phone and thank them.

Yes, you read that right. If you’re selling big ticket items, or even small ticket items and you want to give unbelievable service, CALL your customer and thank them personally for their purchase.

Welcome them into the fold and be prepared for their amazement. Nearly no one online CALLS their customers to say thank you. You’re going to stand out and apart from your competitors like never before. Your customer is now going to REMEMBER you as “That guy (or gal) who actually CALLED me on the phone to say THANK YOU!”

They’ll read your emails like they know you, because they feel like they do know you. They’ll feel connected to you in a way they don’t feel connected to any other marketer in your niche.

And they’ll be a whole lot more likely to promote you on social media and buy more products from you. Plus, they’ll also be far less likely to refund the product they just bought from you.

6. Create an autoresponder welcome series.

Make a 7 day or even 30 day follow up email campaign for your customers that:

– Reassures them they made a good decision by purchasing your product
– Gets them excited to dive into your product and get started, because people who use your product are far less likely to refund
– Gives them some additional tips for using the product
– Asks them for a testimonial (nicely, of course, don’t be pushy) and maybe even encourages them to refer a friend
– Upsells them to the next product or the next level

7. Add live calls to the product.

If you’re selling a product for top dollar, you need to give your customers the chance to interact with you and ask you questions. By adding training calls, coaching calls or question and answer calls, you can charge the higher prices while reducing your refund rate.

One great thing to do is hold people accountable as they go through the program. For example, to keep up with the calls, they need to keep progressing through the program. Call one covers the first two modules and answers any questions about those modules. Call two covers the next two modules, and so forth.

People just want a chance to interact with you. As the product creator, you’re like an author. People want to be able to say they not only read your book or took your course, but they also spoke with you, too.

One more thing: Any time you get a chance to compliment a customer on one of your calls, do it. That person will be your customer for life, and the other customers will try that much harder to get recognized by you, as well.

8. Reverse refund requests.

The first 7 methods are all about preventing refunds. This method – one I don’t see talked about very much – is something you can do after you’ve received a refund request.

Reach out to the person asking for the refund and let them know you’d be happy to process that for them.

Just one thing before you do… you realize that perhaps this wasn’t the right product for them. It happens. And so, you’d like a chance to make it right and keep them as a customer, because you want them to be happy.

Which is why you’re offering them ____. And you fill in the blank.

It could be their choice of any of your other courses, for example, or even some personal one-on-one help. If they want the benefit your product offers (and clearly they do, since they made the purchase) but they’re struggling to get results, sometimes they just need a little guidance to reach success and save your sale.

If you can offer your customers something of even greater benefit when they refund, not all will take you up on your offer, but I’ve found that many of them will.

The key is to be super polite and respectful and try to find a positive solution for both of you. If they still insist on a refund, then process it quickly, and thank them for their consideration.

9. Reduce the price.

If you ask your customer why s/he wants a refund, and the answer is that your product or service costs too much, ask them how much they are willing to pay.

If you can live with the answer they give you, then offer to let them keep it at that price, and just refund the difference.

If you want to reduce the hassle of refunds for you, your customers and your merchant account, apply these proven strategies to dramatically reduce your product’s refund rate.

If your goal is to rank #1 on Google, that’s a great goal. But an even better goal is to rank #1, #2 and #0, totally dominating that first page. What’s #0? It’s the answer box at the top of the search results. Here are 11 tips for dominating Page #1…

1: Have not one, but TWO authoritative websites with great content that both rank for the same keyword. This can get you the #1 and #2 spots.

2: Do a good job of optimizing your H1, of having great title tags, and providing the answer people are looking for with the particular search term or search query, and you can rank #0.

3: The most appealing title tags get the most clicks. The most clicks get Google’s attention and places you higher or even at the top of the listings. Use tools like Clickflow to check your pages and run A/B tests on multiple pages for your term.

4: When trying to rank for a term, have lots of similar content that is NOT duplicated. For example, if your term is dog training, have one post on basic dog training, one post on dog training for puppies, one on dog training for problem dogs, one on dog training mistakes and so forth.

5: Cross link all of your related posts for that search term.

6: Test your title tags to see how appealing they are. If people aren’t clicking, then Google’s not going to be ranking them.

7: If you don’t want to pay for Google Ads to be on page 1 of Google, consider paying for remarketing for search ads. Now you’re targeting people who have already been to your site, which means they have already qualified themselves as possibly good prospects.

8: If you get #0 and #1 and / or #2, and you also have an ad as well, it’s going to make you look like the authority for that term to anyone searching.

9: You can make multiple sites for your keywords. These don’t have to all be your sites. You could have a Facebook business page, a LinkedIn profile, guest posting on someone’s site, etc.

10: Update your content. The older your content, the lower it’s going to rank. If you update the content, your rankings will tend to improve.

11: Use Ahrefs Link Intersect to find out who links to your competitors, but not to your site. Contact them, let them know about your posts, and get them to link back to you to help you with your ranking.

It is possible to dominate page 1 of Google. Yes, it takes work and dedication. But the rewards can be significant.