Let’s say you promote an affiliate product and it does pretty well, earning you some nice sales. The question is, now that you’ve found a product that is selling well to your list, how do you make even more sales? Here are 3 methods:
1. Send another email to those who opened your last email but didn’t click the link, and to those who didn’t open your last email. Offer them the same product, but with an additional 7 days of free email support from you.
This works if you’re familiar with the product, which you should be if you’re promoting it. The addition of real live support can often double your sales or better. And it can be fun making new friends with people on your list.
2. If it’s your product that you’re promoting, send out another promotion to those people on your list who didn’t click the link or open the email, offering the same product with a twist for more money.
The twist might be a special bonus, email support, a coaching call, etc. You can charge more because you’re offering more value. Again, some people will take you up on this offer who wouldn’t otherwise have purchased.
3. Send out the “bugging” email. This is the email that you again send to those who either haven’t opened your other emails or opened them and didn’t click the link.
Admit right up front that you are bugging them with your emails, but you have a very good reason for bugging them. You know this product can make a real difference in their lives. In fact, you’re so sure this product can make a difference that you’re willing to risk your friendship and their patronage just to get them to look at it. Because that is what friends do.
And if you think about it, that IS what friends do. If your friend knows you would be far better off if you only did ___, wouldn’t your friend bug you to do it? Of course. Your email list should be no different. Because you only promote the products you KNOW will help them, and because this product is a life-changer, you’re sending this email.
This technique flat out works – try it.
What NOT to do: Do not be the person who sends that annoying, “Frankly, we’re puzzled why you haven’t bought “x” product yet.” This conveys the message that you think they’re idiots for not buying it and is an instant turn off to any thinking person who receives the email.
Instead, always take the high road of, “I completely understand why you might be skeptical, which is why I’m throwing in free coaching, or which is why I’m offering email support to help you get started, or which is why I keep writing to you.”
By using any one of these 3 techniques, you can double your sales without a lot of effort. This means you can promote half as many products and yet make just as much money, or promote the same number of products and quite possibly double your income.
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