Author Archive | Lawrence

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Super Bowl XXII was an American football game between the National Football Conference (NFC) champion Washington Redskins and American Football Conference (AFC) champion Denver Broncos to decide the National Football League (NFL) champion for the 1987 season. The Redskins defeated the Broncos by the score of 42–10, winning their second Super Bowl. The game was played on January 31, 1988 at Jack Murphy Stadium in San Diego, the first time that the Super Bowl was played in that city.

This Super Bowl came at the end of a season that was shortened by a players’ strike. Each team only missed one regular season game due to the labor dispute, but three games were played mostly with replacement players until the dispute was settled. The Broncos were making their second consecutive Super Bowl, and third overall appearance, after posting a 10–4–1 regular season record, largely through the strength of their quarterback, John Elway. The Redskins, who were making their fourth Super Bowl appearance, posted an 11–4 regular season record. Washington was led by quarterback Doug Williams, who entered the season as a backup, and was 0-2 as a starter during the regular season. He ended up leading Washington to their two playoff victories. In doing so, he became the first African American quarterback ever to start in an NFL league championship game, let alone a Super Bowl.
After trailing 10–0 at the end of the first quarter of Super Bowl XXII, the Redskins scored 42 unanswered points, including a record-breaking 35 points in the second quarter, and setting several other Super Bowl records. Williams, who was named the Super Bowl MVP, completed 18 of 29 passes for a Super Bowl record 340 yards and four touchdowns, with one interception. He also became the first player in Super Bowl history to pass for four touchdowns in a single quarter, and four in a half. And thus Williams became the first African American starting quarterback to also win a Super Bowl.

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The data is in – if you want people to pay attention to you online, you need to do the following two things:

1. Be your original self. Don’t be ordinary, be unusual. Be different.
2. Don’t talk about yourself much.

Here’s what we know: Tweets with uncommon words and phrasing get retweeted 4 to 5 times as much as common tweets. This means if you sound like everyone else and use the same words as everyone else, your message will get lost in the crowd of clones. The more original your style, the more likely people are to pay attention to your content and forward it. (And also remember your content, but we don’t have data on that.)

And it makes good sense. After all, if you’re saying the same things everyone else is saying, why would anyone retweet your stuff?

Now then, if you want more followers on Twitter, don’t talk about yourself so much. There’s a direct correlation to referencing yourself less and having higher follower counts. Not to mention the fact that your tweets are twice as likely to be retweeted if they’re not talking about you.

Bottom line? Be yourself, just don’t talk about yourself.

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Facebook Credits was a virtual currency that enabled people to purchase items in games and non-gaming applications on the Facebook Platform. One U.S. dollar was the equivalent of 10 Facebook Credits. Facebook Credits were available in 15 currencies including U.S. dollars, pound sterling, euros, and Danish kroner. It was expected that Facebook would eventually expand Credits into a micropayment system open to any Facebook application, whether a game or a media company application. While the Facebook Credits website is still active, Facebook has announced that it is doing away with Facebook Credits in favor of local currency.Facebook Credits went into its alpha stage in May 2009 and progressed into the beta stage in February 2010, which ended in January 2011. At that time, Facebook announced all Facebook game developers would be required to process payments only through Facebook Credits from July 1, 2011.Facebook retains 30% and developers get 70% of all revenue earned through Credits. Credits is a single currency that can be used in multiple games and applications, and its introduction led former PayPal executives to comment on whether or not Credits could soon replace PayPal as the leader in virtual payments. By the end of 2010, it was expected that Facebook users would purchase Credits to pay for the majority of virtual goods sold on the social network.In March 2011, Facebook created an official subsidiary to handle payments: Facebook Payments Inc.In June 2012, Facebook announced it would no longer use its own money system, Facebook Credits. Users with credits will see them converted into their own currencies. Facebook Credits was officially removed from Facebook in September 2013.

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Facebook is a social networking service launched on February 4, 2004. It was founded by Mark Zuckerberg with his college roommate and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 and older.

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How to Inject Your Ideas into a Breaking News Story And Generate Tons of Media Coverage

There’s a book out with the above title, and I highly recommend you grab a copy. It’s only available as a digital download and it’s less than 6 bucks at Amazon. I’ll try to summarize here it in my own words, but this is no substitute for getting the book, reading it and above all using it to generate free publicity for you and your business.

News breaks every second of every day, providing you with literally endless opportunities to get your business free publicity. And I don’t have to tell you that publicity is worth far, far more than advertising, and yet it costs you NOTHING.

If you’re in the U.S., does the Donald Trump presidential campaign ring any bells for you?

Look at it from a reporter’s point of view – they already have the who, what, when and where – what they need is the “why,” and that’s where you come in. Journalists need original content, and they need it fast. And if you play your cards right, you can be as high as the second paragraph of that breaking news story. Jut think of what that can mean in terms of free exposure!

What is essential is SPEED. You’ve got to hit when the story is hot to have a shot at getting the publicity. Wait even a day and it may be too late.

Always use your good judgment. Your business is NOT a great fit for the majority of news stories, so be discriminate and only go with those that you can honestly, truly relate to your business.

Now then, how do you find news to “jack?” Keep your eyes and ears open, because you never know when the perfect story is going to slap you across the face. Monitor keywords, phrases and trending word clouds. Track journalists in your field and monitor media outlets. And perhaps the best tip of all – follow Twitter hashtags, since this will often be the very first reporting of any story.

When you hear of a story that’s a good fit for your business, immediately formulate your strategy. This is happening in real time and so you’ve got to act in real time, as in NOW and not tomorrow. Speed is crucial to your success in hijacking the news.

Ask yourself – how are you and / or your business related to the breaking news? What’s your angle or hook? Why should the media care?

When you’ve got your take on what’s happening – or your angle or hook – here are possible moves you can make next:

• Blog about your take on the news
• Tweet it using an established hashtag (this is not the time to start a new hashtag)
• Send a real-time media alert (press release)
• Talk about it in a speech, or make a video and post it online
• Hold a live or a virtual news conference
• Directly contact individual journalists who might be interested

Now if you’re thinking this article is just the tip of what you need to know, you’re right. It’s enough to get you started, but by all means grab the book so you can fill in the blanks.

And think about this: Linking yourself to one news story can result in hundreds of thousands of dollars of free publicity, creating a boon for your business and perhaps even making you a mini-celebrity in the process.