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Beacon formed part of Facebook’s advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon would report to Facebook on its members’ activities on third-party sites that also participate with Beacon. These activities would be published to users’ News Feed. This would occur even when users were not connected to Facebook and would happen without the knowledge of the Facebook user. One of the main concerns was that Beacon did not give the user the option to block the information from being sent to Facebook. Beacon was launched on November 6, 2007 with 44 partner websites. The controversial service, which became the target of a class-action lawsuit, was shut down in September 2009. Mark Zuckerberg, CEO of Facebook, characterized Beacon on the Facebook Blog in November 2011 as a “mistake”. Although Beacon was unsuccessful, it did pave the way for Facebook Connect, which has become widely popular.

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Facebook can be an American online public media and sociable networking company located in Menlo Recreation area, California. Its website premiered on February 4, 2004, by Tag Zuckerberg, along with fellow Harvard University students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
The founders primarily limited the website’s regular membership to Harvard students. Later they widened it to raised education organizations in the Boston area, the Ivy League academic institutions, and Stanford College or university. Facebook slowly but surely added support for students at many other universities, and finally to students. Since 2006, anyone who says to be at least 13 yrs . old has been permitted to turn into a registered user of Facebook, though variations exist in this requirement, depending on local laws. The name originates from the face e book directories often directed at American college or university students. Facebook kept its initial general population offering (IPO) in February 2012, valuing the business at $104 billion, the major valuation thus far for a recently listed open public company. It commenced offering stock to the general public 90 days later. Facebook makes almost all of its earnings from advertisements that look onscreen.
Facebook can be accessed from a sizable selection of devices with Internet connectivity, such as desktop computer systems, notebook computers and tablet computer systems, and smartphones. After registering, users can create a custom-made account indicating their name, profession, schools attended etc. Users can truly add other users as “friends”, exchange text messages, post status changes, share images, videos and links, use various applications (“apps”), and receive notifications of other users’ activity. On top of that, users may sign up for common-interest user categories organized by work environment, school, hobbies and interests or other subject areas, and categorize their friends into lists such as “FOLKS FROM Work” or “GOOD FRIENDS”. Also, users can article or prevent unpleasant people.
Facebook has more than 2.2 billion regular active users by January 2018. Its attractiveness has resulted in prominent press coverage for the business, including significant scrutiny over privacy and the psychological results it is wearing users. Lately, the business has faced powerful pressure over the quantity of fake information, hate talk and depictions of assault prevalent on its services, which it is wanting to counteract.

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Facebook Watch is a video-on-demand service operated by Facebook. It was announced on August 9, 2017, with initial availability the day after, and with rollout to all U.S. users by the end of the month. Facebook Watch’s original video content is produced for the company by partners, who earn 55% of advertising revenue while Facebook keeps 45%.
Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform, having a reported total of $1 billion in budget for content through 2018. Facebook monetizes videos through mid-roll advertising breaks, and plans to test pre-roll advertising in 2018.

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Criticism of Facebook relates to how Facebook’s market dominance have led to international media coverage and significant reporting of its shortcomings. Notable issues include Internet privacy, such as its use of a widespread “like” button on third-party websites tracking users, possible indefinite records of user information, automatic facial recognition software, and its role in the workplace, including employer-employee account disclosure.The use of Facebook can have psychological effects, including feelings of jealousy and stress, a lack of attention, and social media addiction, in some cases comparable to drug addiction.Facebook’s company tactics have also received prominent coverage, including electricity usage, tax avoidance, real-name user requirement policies, censorship, and its involvement in the United States PRISM surveillance program.Due to allowing users to publish material by themselves, Facebook has come under scrutiny for the amount of freedom it gives users, including copyright and intellectual property infringement, hate speech, incitement of rape and terrorism, fake news, Facebook murder, crimes and violent incidents live-streamed through its Facebook Live functionality.Facebook has been banned by several governments, including Syria, China, and Iran.The company has also been subject to multiple litigation cases over the years, with its most prominent case concerning allegations that CEO Mark Zuckerberg broke an oral contract with Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra to build the then-named “HarvardConnection” social network in 2004, instead allegedly opting to steal the idea and code to launch Facebook months before HarvardConnection began. The original lawsuit was eventually settled in 2009, with Facebook paying approximately $20 million in cash and 1.25 million shares. A new lawsuit in 2011 was dismissed. Some critics make predictions of Facebook’s end based on the problems which they identify.

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Effective Marketing Through Desires

Satisfy a desire in your prospect and you’ve got a customer. Satisfy 2 or 3 desires and you’ve got a customer for life. Below I’ve made a list of what you might call universal desires that you can add into your marketing to sell more products and services, easily.

Effective Marketing Through Desires

You’ll notice they tend to overlap in places – that’s natural since you can’t truly separate one from the next. No doubt I’ve missed a few, but these are the big ones that cause people to reach into their pockets and gladly, happily and sometimes giddily hand you their credit cards.

How to use these: Take a look at the product you’re about to promote, and ask yourself which of these desires it fulfills. Then compose your marketing message accordingly.

For example, a wrinkle cream helps your prospect to have an attractive appearance. It can also help in attracting others, possibly leading to romance. You could even make a case for popularity and certainly for self-confidence. But it’s best to focus on the main benefit, with a light sprinkling of the lesser benefits. This creates a stronger marketing message and a clearer voice in your advertising.

Universal Desires of Your Prospects:

Money and Savings – This can actually mean several things: Freedom, independence, security or power

Attractive Appearance – People want to look thinner, younger, more beautiful, healthy, radiant, etc.

Attract Others – Be noticed, alluring and exciting to others

Power and Status – Feel special, noticed, respected and appreciated

Comfort and Tranquility – The extras in life, also the feeling of peace

Time – The desire to get more done and accomplish more, both in work and leisure

Praise, Acceptance and Appreciation – Desire for others to love us

Popularity and Social Contact – Wanting friends, family, people who know you and still like you anyway

Sex and Romance – Physical and emotional needs fulfilled

Leisure – Freedom to do things purely for the enjoyment

Self-confidence – Positive belief in oneself

Enjoyment or Pleasure – Happiness, satisfaction

Success – Feeling of accomplishment, attainment of status

Health and Physical Exercise – Desire to feel strong, healthy, energetic and unstoppable

Eating, Food Satisfaction – Self-indulgence, security and warmth of a satisfied palette and a full stomach

Security in old age – The absence of fear that we’ll die alone, cold and broke

Incorporate the fulfillment of one or more of these desired into your product and service, and the marketing thereof, and you will surely sell more of it while helping people gain what they truly want most.

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