Easy Money was a board game introduced by Milton Bradley Company in 1935. The game is based on The Landlord’s Game (as is Monopoly) in the movement of pieces around the board, the use of cards, properties that can be purchased, and houses that can be erected on them.
How to Stop Making Lousy Decisions
In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life.
1: The Vanishing Options Test
In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars – perhaps one of the worst business decisions of all time.
They didn’t consider any other options. Believe it or not, no one in the company even argued not to buy it or suggested an alternative.
If they had simply expanded their choices by asking, “What other options do we have?” they would have been far more likely to make a better decision.
Do you decide to do things without giving yourself multiple options first? Do you limit your choices before you even start?
For example, instead of asking, “Should I promote this product to my list?” Ask yourself what other products you might promote instead that would be a better fit for your list.
Instead of asking, “Should I buy this piece of software or hire this person for my business?” Ask yourself what your other options are to get the task done.
Here’s why it works: Anytime you give your brain a ‘this or that’ option, it’s hemmed in by just those two possibilities and won’t think any further.
Instead, ask yourself, “What options would I consider if my current options disappeared?”
By giving yourself multiple choices instead of just one or two, you greatly increase your odds of making a good decision and even the best decision for you and your business.
The key is to expand your choices before you narrow them down.
2: The ‘Tell My Friend’ Solution
In 1985, Andy Grove, President of Intel, faced a problem – should he end the company’s line of memory chips, or not?
Management was torn on the question and Andy didn’t know what to do.
So he asked himself, “If we got kicked out and the board brought in a new CEO, what do you think he or she would do?”
Now the answer was obvious – get out of memories.
The right question made a tough problem easy.
This question helped him to overcome the biggest enemy to making the correct decision: Emotions.
You’re angry at your husband so you don’t talk to him. You’re excited about getting the exact make, model and color car you want, so you overpay. And so forth.
These decisions are clouded by emotion, and if it weren’t for that emotion, you would make different decisions.
Here’s why it works: Your emotions cloud your logic. So instead of asking what you should do, ask, “What would I tell my best friend to do?”
This helps you to look past your emotions and makes even the toughest decisions easy.
3: The ‘Test it Now’ Solution
In the late 1990’s, Bill Gross wanted to sell cars on the internet. He was sure the idea could work, but at the time it was risky.
Would people spend $20,000 on a car they’d never seen, much less test-driven?
Bill didn’t try to guess. Instead, he engineered a test run by hiring a CEO for 90 days to do one thing: SELL ONE CAR over the internet.
Usually we do the opposite. We go all in on a decision without having a clue if it’s the right one or not.
We spend all of our time and resources on this risk, when we could have gotten our answer with one small test.
For example, why hire someone as a full time employee when you can hire them for one project and see what they do?
Why spend six months creating a huge information product when you can create a small one in a day and see if there is a market for it?
Here’s why it works: We often get so fired up about a new idea, that we don’t even take time to find out if it will work or not. But by running a small test, we can see if we should proceed or go in a different direction.
Whenever possible, create a small test to find out if you’re on the right track.
“Why am I guessing when I can run a small test and know for certain?”
That’s it – three techniques that can save you a load of headaches and money in your online business and in life.
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The Money Free Party is an international political party that is active in 16 countries: United Kingdom, New Zealand, Australia, Canada, United States, Sri Lanka, Portugal, South Africa, India, Italy, Ghana, Brazil, Argentina, Netherlands, Belgium and Romania. The party advocates for a “Resource Based Economy” (RBE), a world of free access where all work is voluntary. The party has also established RBE groups in other countries around the world. It is based upon the ideals of Jacque Fresco for a Resource-Based Economy, as advocated by the US-based The Venus Project.
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Easy Money is a comedy-drama television series that aired on The CW from October 5, 2008 to August 16, 2009. The series was created by Diane Frolov and Andrew Schneider. The show—along with Valentine, Surviving Suburbia, and In Harm’s Way—are shows programmed by Media Rights Capital (MRC), an independent producer of television programming. The Sunday night block (5pm–10pm) was sold to the producers on a leased-time basis from The CW after the network had no ratings success with the night.
Production of the series was put on hold in mid-October and was expected to resume within four to six weeks. Two weeks later, MRC decided to cancel both Easy Money and Valentine. On November 20, 2008, The CW announced that it was ending its Sunday Night agreement with MRC, removing the current shows and programming the night itself. On July 6, 2009, The CW announced that beginning July 26, the series would begin burning off the remaining episodes Sundays at 7 p.m.
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Free Money may refer to:
Free Money (film), starring Marlon Brando, Donald Sutherland, Thomas Haden Church and Charlie Sheen.
“Free Money” (song), by Patti Smith
Free Money (German: Freigeld), concept introduced by German economist Silvio Gesell to define the money used only as exchange unit and free from usury.
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“Free Money” is a rock song written by Patti Smith and Lenny Kaye, and first released on Smith’s 1975 album Horses. In 1977 Sammy Hagar covered the song on his eponymous album. Also covered by Penetration on their album Moving Targets and later by Cell as a B-side.
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Easy Money (Swedish: Snabba cash) is a Swedish thriller film directed by Daniel Espinosa that was released on 15 January 2010. It is based on the 2006 novel of the same name by Jens Lapidus. Joel Kinnaman stars in the lead role of Johan “JW” Westlund, a rather poor man living a double life in the upper class areas of Stockholm. After meeting a wealthy girl, he is enticed into the world of organized crime and begins to sell cocaine to afford his expensive lifestyle. Easy Money was well received by critics and was a hit at the box office.
Two sequels to the film have been filmed – the first (Snabba Cash II) was released in 2012, while the third premiered in Swedish cinemas October 2013. Warner Bros. holds the rights to an American remake of Easy Money, which is set to star Zac Efron.
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Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales. Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests.
Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping. The type of savings and its location can affect the way consumers view a product and affect their purchase decision. The two most common discounts are price discounts (“on sale items”) and bonus packs (“bulk items”). Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. Many companies present different forms of discounts in advertisements, hoping to convince consumers to buy their products.
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Free Money Day is an annual, global event held since 2011 as a social experiment and to promote sharing and alternative economic ideas.
The day is held annually on September 15, the anniversary of the Lehman Brothers’ 2008 filing for bankruptcy. Participants offer their own money to passing strangers at public places, two coins or notes at a time. Recipients are asked to pass on one of the notes or coins to someone else. 68 events were held in 2011. On one past Free Money Day, according to the official website, 138 Free Money Day events were held in 24 countries. In 2012, it was planned to give $3,500 in cash to strangers globally. The money is given without obligation; it is hoped that the event and the transactions will stimulate conversations about the role of money in society, increase awareness about debt and make people think about their “relationship with money”. People invented their own methods to give away money. Coffee shop and video rental owners did not charge people for their services and asked them to give the amount to a stranger. In one case a person left a £10 note on a toilet seat and tweeted that “it would be the happiest bathroom visit someone will ever have”.
The event is initiated/organized by the Post Growth Institute and the global coordinator is Donnie Maclurcan, a co-founder of the Post Growth Institute. In describing the motivation for the event, Maclurcan is quoted as saying “We are looking to alternative economic futures where we don’t need to keep growing economically … One of Post Growth’s missions is to promote a steady-state economy or one that remains at a stable size rather than growing more.”
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A get-rich-quick scheme is a plan to obtain high rates of return for a small investment. The term “get rich quick” has been used to describe shady investments since at least the early 1900s.
Most schemes create an impression that participants can obtain this high rate of return with little risk, and with little skill, effort, or time. Get rich quick schemes often assert that wealth can be obtained by working at home. Legal and quasi-legal get-rich-quick schemes are frequently advertised on infomercials and in magazines and newspapers. Illegal schemes or scams are often advertised through spam or cold calling. Some forms of advertising for these schemes market books or compact discs about getting rich quick rather than asking participants to invest directly in a concrete scheme.
It is clearly possible to get rich quickly if one is prepared to accept very high levels of risk – this is the premise of the gambling industry. However, gambling offers the near-certainty of completely losing the original stake over the long term, even if it offers regular wins along the way. Economic theory states that risk-free opportunities for profit are unstable because they will quickly be exploited by arbitrageurs.
