A trade name, trading name, or business name is a pseudonym used by companies to perform their business under a name that differs from the registered, legal name of the business. In a number of countries the phrase trading as (abbreviated t/a) is used to designate trade names. In the United States, the phrase “doing business as” (abbreviated DBA, dba, d.b.a. or d/b/a) is used. While “doing business as” is sometimes used in Canada, operating as (abbreviated to o/a) and trading as (abbreviated to T/A) are more common.
Trade names are typically used by companies to conduct their operations under a simpler brand as opposed to using their formal name within all public communications, or when a desired name was not able to be registered by the business operator, or if that business is owned by a separate company, franchisee, or a sole proprietorship.
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