EasyGroup (styled as easyGroup, incorporated as EasyGroup Holdings Ltd), founded in 1998, is the holding company controlling the “easy” family of brands. It is privately owned by Sir Stelios Haji-Ioannou. Through its wholly owned subsidiary EasyGroup IP Licensing Ltd, the company licences the Easy brand to other businesses. Since 2012 Easygroup has also licensed the Fastjet brand to the low-cost African airline.
The company was established to expand the “easy” brand following the successful launch of EasyJet in 1995. The first use of “easy” after EasyJet was to EasyInternetcafé established in June 1999. This was followed in 2000 with the establishment of EasyRentacar, later renamed EasyCar.
All “easy” branded companies offer a no-frills service and use the yield management system to set prices. In the last few years the company has recruited franchise partners to expand its activities. The group is registered in the Cayman Islands, but operates from its office in Kensington, London.
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