Wanelo (“wah-nee-loh,” from Want, Need, Love) is a digital mall where people can discover and buy products on the internet. The site has over 12 million products posted by users from over 300,000 stores, including both large brands and independent sellers, like those found on Etsy. Wanelo launched in 2012 and is headquartered in San Francisco’s SoMa district.Deena Varshavskaya, Wanelo’s founder and CEO, started the company. Varshavskaya found it frustrating to shop for unique items in mainstream malls and wanted to know what her friends were shopping for, but there was not yet an existing platform that made online social shopping easy. Varshavskaya, born in Siberia, moved to the US when she was 16. She attended Cornell University, left two classes short of graduating, and founded two companies before starting Wanelo.
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