MTV2 (formerly M2) is an American digital cable and satellite television channel owned by Viacom Global Entertainment Group, a unit of the Viacom Media Networks division of Viacom. The channel was initially broadcast over-the-air in selected markets, where the former all-request music channel known as The Box was broadcast (which was acquired by MTV Networks in 2001 for the sole purpose of conversion to MTV2).
The channel launched initially as a constant, commercial-free music videos, once the original MTV had started to change its direction to reality television and serial documentaries. During the 2000s, the focus changed as well on MTV2; music video programming has been moved gradually away from MTV and MTV2 to sibling networks.
In February 2015, approximately 79,416,000 American households (68.2% of households with television) received MTV2.
Comments are closed.